Manager, Digital Marketing
Warner Music Group
New York, NYFull Time Job
ADA is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends. We bring the full passion and power of our people to every engagement, magnifying artists' impact and helping them build the career of their dreams.
ADA's Digital Marketing team is the heartbeat of its Label Services offering, partnering directly with artists, managers, and labels -- as well as cross-functional ADA and Warner teams -- to bring artist campaigns life and grow audience across social, streaming, CRM, and beyond. We are both creative cultural experts and meticulous digital operators, driven by a passion to optimize, innovate, educate, and empower in harmony with our indie partners.
Your role:
ADA is looking for a strategic digital marketer with expertise in social content strategy to join the digital marketing team as Manager, Digital Marketing. The Manager, Digital Marketing will be responsible for developing comprehensive digital strategies for marketing releases from Label Services artists and distributed partners across genres and career stages. The position will manage a roster of projects and develop campaigns that create cultural conversation, build artist social followings and engagement, and drive music consumption. They will be both creatively-minded and analytically-driven, serving as experts in industry standards digital marketing music.
Here you'll get to:
Develop single and album rollout campaigns to successfully grow music streams, video views, UGC, social media engagement, CRM/fan acquisition, and an overall digital creative vision for ADA Label Services partners
Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption
Craft, commission, and manage budgets and plans for Label Services releases including content creation, advertising, influencer marketing, AR and custom web development
Build and manage new and ongoing relationships with online partners, third-party marketing agencies, content creators, and influencers
Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic.
Assist with the development and optimization of online artist properties and communities (eg YouTube, TikTok, Discord, microsites) as applicable
Work with the head of Label Services and Commerce leads to develop marketing drivers to support opportunities with streaming services. Analyze consumption patterns on a track or artist level to inform tailored social campaigns to drive streaming
Collaborate with internal ADA teams including Commerce, Label Management, Publicity, International, Catalog, and Sync to build cohesive marketing campaigns and achieve project goals across a diverse roster
Maintain expert level knowledge of social platforms and social content strategies with a deep understanding of how to use each platform to drive engagement and consumption. Define engagement and audience growth goals and create a roadmap to reach those goals
Recommend new digital tools and partnerships for Label Services artists and label clients, including both platforms, insights, and marketing tools, as well as partnerships with upcoming sites/services.
Communicate product updates and best practices to artists, managers. and internal stakeholders
Build and maintain relationships with social media platform representatives and participate in regular update meetings as led by department head
Conceive and manage campaign strategies for ADA's social and digital brand presence
About you:
You have a Bachelor's degree or equivalent preferred
You have a minimum of 3+ years professional experience in digital/social media marketing in the music industry
You have experience managing an artist roster and multiple projects simultaneously
You have outstanding organizational and communication skills and expertise in social media content strategy
You have a passion for technology, socials, music, and fan-focused digital strategies
You have your finger on the pulse of current social media and pop culture trends and values, especially amongst Gen Z consumers
You build and maintain relationships
A problem-solving attitude to get it done, no matter the challenge
The ability to excel in a fast-paced, team-oriented environment
Strong background in digital strategy, with duties at previous employers that included day-to-day work in this area
Ability to work on tight timeframes and move projects forward with limited assets
Demonstrate leadership in team discussions and client meetings
A deep understanding of interactive technologies and communication tools, including:
TikTok
Facebook
Instagram
X
YouTube
Snapchat
Discord
Twitch
Website strategy
Email/CRM strategy
We'd love it if you also had:
Hands-on digital advertising experience
Graphic design (eg. Canva, Photoshop) and video editing skills (eg. FinalCut, Capcut)
Familiarity with file sharing applications, rippers, converters, encoders, etc
Experience using project management software (eg Airtable or Asana)
Experience analyzing and communicating data and insights trends (eg Chartmetric, Spotify for Artists)
About us:
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the 'Apply' link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Hybrid
Salary Range
$62,400 - $70,000 Annually
Salary/Benefits
$62,400.00 - 70,000.00 per year