Marketing Manager

This is a Full Time Job

MARKETING MANAGER

POSITION DESCRIPTION:
The Marketing Manager is responsible for managing marketing elements for multiple product releases while managing title profitability. This individual develops marketing strategies and plans, advertising and promotional programs for assigned titles across multiple distribution outlets including Theatrical, DVD, Blu-ray, VOD, SVOD and Digital.

RESPONSIBILITIES
• Develop title specific positioning and overall marketing strategy for assigned releases
• Develop and manage title-level P&L's and marketing budgets; manage marketing activity within assigned budgets
• Oversee creative development of packaging, advertising and promotional materials
• Create consumer and trade advertising campaigns ( print, TV, radio, online and social media)
• Determine appropriate ancillary product configuration and content
• Conduct post-mortems to assess title's overall success
• Develop marketing, merchandising, sales support and point-of-sale materials
• Identify key promotional opportunities and secure cross-promotional partners
• Create customized product, packaging and programs for targeted retailers
• Manage relationships with licensors relative to all aspects of marketing
• Liaise with Acquisitions, Sales, Creative Services, Production, Purchasing, Operations and Finance departments.
• Monitor and recommend pricing strategies for titles
• Analyze entertainment industry trends and competitive market information

QUALIFICATIONS
• Bachelor degree with 5+ years of brand marketing experience
• Experience with entertainment products preferred
• Highly proficient with MS Office applications including Excel, PowerPoint and Outlook
• Self-motivated and able to multi-task in a fast paced team environment
• Strong verbal and written skills required.