VP, Brand & Marketing, CBS

This is a Full Time Job

VP, Brand & Marketing, CBS New York (WCBS)

Title: VP, Brand and Marketing

Department: Creative Services

CBS News and Stations’ flagship station WCBS, CBS New York is looking for a creative, innovative, and goal-oriented leader ready to move the business of local media marketing and management to the next level. You will establish efficient strategies for brand development and visual execution. You will be a lead brand ambassador internally and externally for WCBS and the CBS Stations by taking ownership of a bold multi-platform marketing and an interactive community strategy. This is a Department Head position that reports to the President & General Manager.

RESPONSIBILITIES:

• Lead all aspects of brand, marketing, graphics, and promotional efforts across all platforms.

• Serve as the primary point of contact for WCBS with the CBS News and Stations Group Marketing Team, facilitating detailed partnerships and ensuring alignment with overall marketing strategies.

• Collaborate with News Director and News Team to ensure alignment with the overall brand strategy. Be a relationship builder between Creative and News teams to improve the bond between brand and news storytelling.

• Build and manage a team of impactful marketers, designers, and community engagement producers.

• Uphold brand standards and guidelines across all news-related visuals, graphics, and promotional materials, maintaining an established and recognizable brand presence.

• Shown leadership capabilities with a track record of recruiting, retaining, and guiding staff. Be a champion of the team and the internal culture!

• Be responsible for the direction, production, and scheduling of all marketing messages, scripts, spots, campaigns, tent pole events, client commercials, and other creative with an understanding of strategic media planning and media buying.

• Collaborate with the research department to understand viewer insights and translate those insights into creative strategies that entertain, enlighten, and engage our audience.

• Additional creative responsibilities for I Own America, and our Weather Climate Unit.

REQUIRED QUALIFICATIONS:

• Candidates with 7 years of experience in management, promotion, and production are encouraged to apply.

• Excellent communication skills. Successful candidates will work closely with the General Manager and other department heads to position the station brand and bring creative ideas to life.

• Demonstrated management experience and the ability to achieve results are important.

• A strong proficiency in graphic design, editing, production systems, and software is also required.

• Previous experience in the field of mass media, communications, marketing, or advertising would be a plus.

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount , all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CB