Director of Marketing

This is a Full Time Job

$80,000.00 - $85,000.00/ annually

Hybrid Schedule: Tuesday - Thursday in office

Summary
The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Baltimore along with marketing duties for the France-Merrick Performing Arts Center Presentations and M&T Bank Exchange. This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward.

Duties and Responsibilities
Act as primary marketing contact for all bookings at the France-Merrick PAC and maintain positive relationships with Touring Press Representatives and promoters
Create ad plans for season subscriptions and single ticket campaigns for Broadway and select non-Broadway events with input from touring press representatives and leadership team
Lead weekly sales and inventory meeting
Set goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the President, and members of the ticketing team for both season ticket campaigns and individual show campaigns
Create fully integrated marketing plans including media planning and buying across all traditional mediums (TV, Radio, Out of Home, and print)
Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc.
Negotiate promotional opportunities to complement paid placements and schedules
Nurture relationships with local media sales reps
Create new partnerships
Leverage the media dollars to gain trade, bonus, and added value placements
Monitor and analyze all campaigns and ROAS to make necessary updates to maximize profit
Review reports and analytics regularly to ensure KPIs, goals, and priorities of BAA are met and proactively adjust strategies when necessary
Thoughtfully develop customer service messaging as it relates to subscription opportunities, notifications, etc.
Oversee Broadway's external publicist and PR strategy
Communicate necessary information to patron facing positions (administrative assistants, service center, box office, etc.)
Work with Group Sales to guide marketing and sales messaging
Manage budgets and compile advertising settlements
Engage leadership and ticketing in pricing analysis discussions including recommendations for dynamic pricing changes and strategic discounts
Oversee Marketing Manager and Sponsorship & Marketing Associate
With leadership team, support Hippodrome Foundation (HFI)'s development and educational efforts
Work closely with leadership team on overall marketing strategy of The Exchange
Attend all opening nights in support of pre-show events, media nights, post-show parties, community events at The Exchange, etc.
Represent the FMPAC at community events
Ensure all assets are being used efficiently including, SMS, Hippodrome App, website, email, social, signage, and all communication avenues
Settle engagements with venue partners and tour company managers
Work with BAA National marketing and creative teams to develop new ideas and initiatives
Other duties as assigned

Competencies
To perform the job successfully, an individual should demonstrate the following competencies:

Cooperation
Establishes and maintains effective relationships
Active listener
Offers assistance and support to co-workers
Works cooperatively in group situations

Adaptability
Able to work around unexpected changes of events or workload
Modifies a planned course of action based on new circumstances
Changes communication style to achieve the best results
Willingness to adapt and learn new skills to execute new initiatives
Ability to prioritize and manage rapidly shifting priorities

Functional Competencies
Strong MS Office Skills with emphasis on Excel
Excellent written and verbal communication
Strong sense of creativity and intuition
Ability to create lasting relationships to develop new business