Manager, Owned Media
HBO
New York, NYFull Time Job
Location: New York, New York, United States of AmericaYour New Role..The Manager of Owned (cross channel inventory) will manage national on-air, TVE and Digital promo inventory for all of WBD's properties, including HGTV, Food, Discovery, TLC, Max, etc. The Manager will be responsible for managing and optimizing promo inventory against key performance metrics. Within the SGM department, the Manager will report to the Director and work closely with colleagues from the retention, acquisition and data/tools disciplines. They will also interface with key contacts from other departments including Marketing, AdTech, and Research. Your Role Accountabilities…
• Manage detailed quarterly and weekly campaign planning for high volume of tune-in, DTC and TVE marketing priorities
• Manage linear inventory forecasting and availability across portfolio using Nielsen, Lake 5 and linear optimizer data sets
• Monitor inventory capacity levels and campaign delivery via internal systems and models and manage approvals for campaign changes requested by marketing
• Develop digital display and TVE video inventory strategy for promo usage
• Build and maintain performance dashboards to track marketing efforts across all platforms
• Use a variety of proprietary tools to analyze and present campaign performance against internal ratings, revenue and subscription goals – both recommending and implementing optimizations
• Oversee audience targeting strategy on linear and non-linear (TVE, DTC, vMVPD) platforms
• Take on ad hoc projects and reporting requests assigned by management
• Participate in streamlining and automating internal processes
• Lead team of Strategists and Coordinators in executing corporate strategies
• Assist leads with management, assessment, and development of direct reportsQualifications & Experience…
• BA/BS Degree in Business, Finance, Mathematics, Statistics or equivalent work experience
• Minimum 3-5 years experience in media inventory and/or analytics
• Highly motivated, organized individual with strong attention to detail and demonstrated ability to multi-task effectively
• Analytical and creative problem-solver with excellent data analysis skills
• Proficient in MS Excel with ability to understand and maintain models, and to interpret large data sets
• Strong written and verbal communication skills, ability to present insights and recommendations clearly and concisely
• Excellent interpersonal skills with ability to build relationships with colleagues at all levels
• Strong knowledge of media planning at a cable/broadcast network or agency
• Media math expertise across linear and digital metrics
• Experience with cleaning and manipulating large data sets in Excel, Tableau and/or Google Sheets
• Knowledge of advanced Excel functions (vlookup, macros, data modelling)
• Understanding of Nielsen/Lake 5 ratings data and digital attribution models
• Working knowledge of linear trafficking systems and digital ad servers a plus (i.e. Gabriel, Freewheel, Google AdManager, Oath)How We Get Things Done…This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Pay Range: $62,790.00 - $116,610.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Salary/Benefits
$62,790.00 - 116,610.00 per year