Director, Originals Marketing
Cartoon Network
New York, NYThis was removed by the employer on 8/7/2024 1:04:00 PM PST
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This is a Full Time Job
ccountabilities…
• The Director will manage strategic and creative brief creation and/or delegate to team members, internal teams or external agencies in developing 360 strategies and direction.
• The Director will allocate budget appropriately to serve the creative needs, direct support team members and campaign management
• The Director will work with the campaign management team to ensure all campaign deliverables are requested, delivered, and trafficked for a campaign.
• Pursue partnership and co-marketing opportunities for show campaigns.
• Lead 360 marketing strategy and creative on all Max Originals, including overseeing all creative marketing and strategic responsibilities (described above).
• Oversee the Manager and Coordinator on unscripted originals marketing campaigns and key asset creation.
• Plan activations, influencer campaigns, and/or other non-media marketing initiatives for series.
• Work with Media relations, social, in-app merchandising, partnership, and media teams to ensure support for the show is appropriate with the medal and expectations.
• For Magnolia Network, serve as the main point-of-contact for Magnolia Network linear operations, including linear promotional strategy, promo planning & scheduling, and driving tune-in
• Manage strategic briefs for Magnolia Network priorities and include Magnolia Creative Director in process for any integrated briefs or creative steps (through EOY 2023).
• Work with ops and Coordinator to create deliverables documents
• Assist VP on managing the partnership with Sesame Workshop and determining strategy and creative support needs for the shows.
• Partner with Cartoon Network on kids programming that airs on Max and Cartoon Network, focusing on promotional efforts to drive streaming and awareness on Max, social, email, partnerships, and other O&O platforms.
Qualifications and Experience…
• 8-10 years of marketing experience, preferably in entertainment or a comparable storytelling field. Linear cable or broadcast experience is a plus.
• 3-5 years of experience managing teams and developing talent.
• Experience building marketing strategy for complex campaigns with multiple goals.
• Ability to think portfolio-wide and beyond single project execution.
• Experience working with in-house and external creative agencies, budgeting for creative, and managing creative resources.
• Masterful at working in a highly matrixed environment with multiple stakeholders.
• Committed to building and embodying a positive attitude and a team-first mentality.
• Develops a positive culture that instills empathy and fosters diversity, equity, and inclusion.
• A sincere love for streaming entertainment, television, movies and storytelling, and keeps a pulse on the latest entertainment headlines and culture.
• Demonstrates an ability to provide successful/excellent executional support, with the ability to meet a high-bar of quality content creation.
• Strong communication (writt