Coordinator, Svod Marketing

This is a Full Time Job

Coordinator, SVOD Marketing (temporary)

THE ROLE: Coordinator, SVOD Marketing (temporary)

A+E Networks is seeking an ambitious, goal-oriented digital marketer to work on acquisition and retention marketing for our Subscription Video on Demand (SVOD) products. With specific focus on Lifetime Movie Club, HISTORY Vault, and A&E Crime Central, this person will work across Owned & Operated and partner platforms to create and deploy marketing campaigns. Reporting into the Manager, SVOD Marketing, s/he will be tasked with increasing awareness of our SVOD products, driving new customer acquisition and improving subscriber retention to maximize subscriber growth and revenue.

MORE ABOUT WHAT YOU'LL DO:
• Work with Manager to implement and execute all owned, earned, and paid marketing campaigns.
• Manage creative assets from brief to agency or partner delivery.
• Assist with the review of vendor SEO and SEM recommendations to determine quality and alignment with business goals. Work on strategy, copy, and analysis holding the agencies accountable to performance.
• Partner with Manager on creative/copy testing and other tactics to drive new subscribers at an appropriate cost per acquisition across platforms.
• Liaise with marketing contacts across content distribution partners to maximize marketing opportunities on every platform.
• Work closely and collaboratively with several internal stakeholders to ensure support of SVOD products.
• Create and maintain reports from various data sources including analytics platforms and internal 3rd party databases.
• Continually explore competitive best practices and research and share new industry trends.

WHAT YOU'LL LEARN:

On our team, you'll have the opportunity to hone your data driven marketing strategy skills. You will be working in a new, dynamic business that is a strategic growth opportunity for A+E Networks.

You will collaborate across divisions and grow as a digital marketer. You will also gain experience across multiple marketing channels and relationships spanning content distribution and marketing partners.

YOUR STORY: [+BEHAVIORS] (what you need to have)
• 1-2 years of digital marketing experience, with strong preference for specialization in entertainment or subscription marketing.
• Self-motivated, extremely detail oriented and independent worker with strong track record of cross-functional collaboration.
• Pervasive positive attitude despite the challenges of juggling multiple projects, teams, and personalities.
• Experience with data is a plus.
• Passion for all things pop culture and television!

Please note project assignment associates are engaged to provide service to A+E Networks on a temporary basis in connection with a specific project. Project assignment associates are hired and employed through a third party vendor with a duration/tenure of no longer than eighteen (18) months