Specialist, Consumer Marketing & Owned Media

This is a Full Time Job

Specialist, Consumer Marketing & Owned Media, Lifetime & LMN

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Employees

Currently, all employees are working remotely except for select roles that have an in office requirement. We value the health and safety of our people above all else, and our office re-openings will remain

contingent on the course of the COVID variants and federal, state and local safety guidelines and

recommendations. As we look forward, the majority of our employees will have flexibility that allows them to choose a predominantly remote, predominantly in-office, or hybrid setup.

Our official in-office locations in the United States includes LA, NYC, Stamford, and Chicago, and we have several other states in which employees may work remotely if their role isn't one that requires them to be in or near the office.

THE DIVISON'S STORY
Creative Marketing is more than just a team of specialist creatives. We are a quirky, diverse collective of tattooed collaborators and boundary-breakers. Known for pushing the limits of brave storytelling, we strive to develop fresh, distinctive ideas and award-winning campaigns that inspire loyalty and love for A&E, HISTORY and Lifetime. You see a twisted challenge in joining our creative rant sessions while maintaining your own point of view, and you aren't shy about sharing your more ''out there'' ideas that will bring in new audiences.
THE ROLE: Specialist, Consumer Marketing & Owned Media, LIFETIME & LMN

The Consumer Marketing & Media Specialist is responsible for supporting the CM&M team in the development, execution and analysis of all marketing campaigns. This person will report into the Director, Owned Media, but support all team functions

MORE ABOUT WHAT YOU'LL DO:

Specialist, Consumer Marketing & Owned Media Job Description:
• Work with members of the Consumer Marketing & Owned Media team to provide support in the development and execution of all marketing elements including Consumer Marketing, Owned Media, Paid Media and Paid Social
• Provide administrative support to the Consumer Marketing & Owned Media team, including scheduling meetings, maintaining tracking documents, distribution of internal communication materials and other tasks as needed

KEY TASKS

CAMPAIGN PLANNING (~40% of time)
• Draft/distribute campaign briefs
• Build weekly On-Air plans and implement all revisions and updates as needed
• Manage and distribute monthly VOD schedules for Lifetime & LMN & work with Digital Ad Ops to ensure promos are delivered
• Develop quarterly deliverable requests for LMN and assist in creation of quarterly Lifetime deliverable requests

PAID MEDIA / CAMPAIGN EXECUTION (~40% of time)
• Manage job requests for campaign assets in Airtable (on-air & paid)
• Oversee deadlines and asset deliveries across multiple agencies
• Work with creative and social teams as needed for custom creative/deliverables
• Manage Spectrum buy, requests & deliverables
• Draft copy (i.e. audio, custom components, newsletters, e-blasts)
• Manage YouTube requests and link tracking
• Request and oversee Paid Social assets/delivery
• Provide additional ''quality control'' filter of assets before delivery

CAMPAIGN LAUNCH (~15% of time)
• Gather info/develop launch docs (including plan recaps, talent decks, etc.)
• Aid in the development and distribution of campaign highlight decks (producers/talent decks etc.)
• Assist with On-Air & VOD campaign reporting
• Assist Director, Owned Media with Lifetime & LMN log approval as needed

AS NEEDED (~5% of time)
• Assist with meeting set up, print outs, document creation, etc.
• Craft and distribute digest of key trends in the media and entertainment landscape

KEY DELIVERABLES
• Weekly On-Air planning documents (Lifetime & LMN)
• Monthly VOD planning/scheduling documents (Lifetime & LMN)
• On-Air & VOD post premiere campaign reports
• Marketing Briefs
• Spectrum buy requests & traffic charts
• YouTube requests/links
• Paid Social captioned promos & transcripts
• Campaign launch documents/emails
• Competitive/key media trends reporting email

EXPERIENCE & KEY COMPETENCIES
• 2+ years experience in television media (ideally on-air marketing and/or paid media)
• Detail Oriented
• Team Player
• Ability to work in a fast-paced environment