Global O&O Marketing Channels Lead

This is a Full Time Job

Global O&O Marketing Channels Lead, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more. Come join us as we make history by launching exciting new projects in the coming year.

As a Global O&O Marketing Channels Lead for Amazon Music you will be responsible for Outbound and Onsite Merchandising channels to drive customer acquisition, engagement, and retention goals. You will lead a sizable team of marketers to drive promotional activity, build customer lifecycle programs, deliver high value actions, implement martech platform improvements, and create a framework to scale channels globally. You will work closely with Brand, Design, Product, Industry and Global Marketing teams to create a world class experience for Amazon Music customers across our owned & operated channels.

Key job responsibilities
* Transform our organizational structure to scale globally, centralizing core CRM capabilities across email, push and other key channels
* Own end-to-end customer contact strategy across new, lapsing and engaged segments, fundamentally transforming our approach to a data-driven, test and learn culture
* Establish team goals, reporting infrastructure and prioritization planning for global organization of 25 marketers (direct and matrixed), acting as transformative change agent
* Partner across senior leaders on internal Amazon teams to establish new email deliverability framework for Amazon Music tiers, building strategy for new mental model
* Own end-to-end marketing initiatives for channels including Email, Push, Merchandising and more, innovating across all our CRM touchpoints to establish best in class marketing programs
* Provide business requirements to support Product Management and Engineering teams to build foundational systems and scale reach to our customers.
* Lead global strategy and execution for Amazon Music marketing on O&O channels, improve process and workflow to automate and scale the channels
* Hire and develop a talented team of growth, CRM and channel marketers
* Build customer segmentation and targeting to deliver messaging that is personalized, complementary, and reinforced across our channels, communicating the right features and content our customers
* Drive continuous A/B testing across channels, including creative imagery, messaging, offers, and CTAs
* Proactively drive a measurement and learning framework for Amazon Music across O&O channels. Work with BI and Metrics teams to establish segments, analyze experiment results, and drive insights from data

Qualifications

- 8 years of progressive experience in digital marketing with consumer facing brands, including integrated campaign management, customer acquisition, content marketing, marketing communications, product marketing and channel marketing
- 5 years of team management experience, hiring and developing talent
- 5 years using data and metrics to measure impact and determine improvements including A/B testing and experimentation roadmaps.
- Effective leadership and communication skills to drive recommendations, articulate tradeoffs, and communicate plans to senior executives
- Effective leader and influencer who is able to foster a healthy team culture
- Experience managing team sizes of 5 people
- Ability to lead large cross-functional projects across industry, product, engineering, BI teams and global marketing stakeholders
- Experience innovating across complex martech stacks
- BA/BS degree