Paid Media Marketing Manager

This is a Full Time Job

Paid Media Marketing Manager, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture.

We offer experiences that serve all listeners with our different tiers of service:
• Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership
• Customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio
• Anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices.

Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for a driven, analytical and results-oriented Marketing Manager to help scale acquisition initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. This position will manage multi-channel acquisition marketing campaigns, analyze campaign results for optimization, and build playbooks to scale proven campaign structures.

Key job responsibilities:
• Paid media campaign management: manage paid media planning process for Audience Development campaigns; oversee campaign briefs, channel instrumentation, and reporting.
• External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaigns, budget, billing, and more.
• Creative trafficking: manage the creative trafficking process; ensure correct assets are produced and handed off to execution teams.
• Tracking and measurement: Instrument appropriate tracking for all campaigns; create and implement links/ref-tags for all campaigns.
• Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution
• Reporting: create post-mortem process and reports at both campaign, program, and quarterly-level. Aggregate, clean, and model campaign data from various data sources; synthesize campaign learnings from large datasets. Create operating procedure to ensure post-mortems occur on time.
• Experimentation: Own the Audience Development experimentation roadmap; package experiment results and disseminate learnings and best practices to stakeholders.

Qualifications:
• 4 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• 3 years experience with cross-channel media planning and strategy
• Experience leading and collaborating with project-based teams at both campaign and program level
• Foundational understanding of paid media attribution models (e.g., Last Touch, MTA, MMM)
• 2 years experience of digital ad operations experience, digital media buying experience, audience insights tools (e.g., ComScore, Semasio, Annalect, MediaOcean, etc.)
• Foundational understanding of audience ad tech solutions (e.g., LiveRamp, Neustar, Dstillery, etc.)
• Intermediate to advanced data modeling/analysis skills (e.g., advanced excel, data visualization platforms)
• Experience with mobile app marketing and mobile app install paid media campaigns.