Paid Media Marketing Manager

This is a Full Time Job

Paid Media Marketing Manager, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture.

We offer experiences that serve all listeners with our different tiers of service:

• Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership
• Customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio
• Anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices.

Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Job Description:

We are looking for an experienced Paid Media marketing professional to help drive worldwide customer acquisition through our Display and Paid Social channels. This role will own execution of experimentation for audiobooks (Value Prop/ RTBs and Content marketing) through core Paid Media channels. They will collaborate with Brand Media manager on full funnel media plan and execution including GTMs and content marketing campaigns.

Key Responsibilities:

• Drive paid advertising initiatives via Display, App Marketing and Paid Social channels to drive WW customer acquisition for Amazon Music.
• Understand and create customer segmentation, cohorts and testing plans to optimize for customer acquisition.
• Continuous A/B testing in paid media channels for Audiobooks, including creative imagery, messaging and CTAs.
• Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance, creative and design teams within Amazon to manage simultaneous time-sensitive projects.

Qualifications:

• 4 years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
• BA/BS, MBA or equivalent work experience.
• 4 years of ROI-focused digital marketing experience in a consumer facing technology organization, including the strategic management and hands on execution of paid media channels (Display, Paid Social etc.)
• Experience managing multi-million dollar paid media budgets.
• Experience building, executing and scaling marketing programs across multiple international markets.
• Advanced Microsoft Excel skills, including the ability to work with large data sets
• Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.
• High attention to detail, across both business and technical domains.