Product Marketing Manager, Cross-Channel

This is a Full Time Job

Come innovate with the Amazon Music team!

We are seeking a dynamic Product Marketing Manager to join our Owned and Operated (O&O) Cross-Channel Strategy team. Our mission is to centralize and scale marketing efforts across six key O&O channels: IAM, Outbound, Landing Pages, Browse Home Marketing, Onsite Merchandising, and App Store. By addressing O&O pain points and opportunities comprehensively, we aim to drive substantial impact.

As a Product Marketing Manager, you will lead initiatives that span our four main pillars: Automation, Personalization, Operational Efficiency, and Experimentation. You will focus on enhancing automation by exploring AI tools, API integrations, and solutions that reduce manual efforts. Your ability to solve problems and challenge the status quo will be crucial in this role. You will need strong interpersonal skills to build trust with internal teams who will rely on you to solve key challenges. Your responsibilities will include identifying challenges, exploring both internal and external solutions, making recommendations, and implementing new processes and tools. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.

Key job responsibilities
* Drive global strategy for Owned and Operated channels (email, push, in-app messaging, landing pages, and more) across 4 main pillars: 1) Automation, 2) Personalization, 3) Operational Efficiency, and 4) Experimentation
* Lead projects that encompass all four pillars, with a strong emphasis on automation
* Explore and implement AI tools, API integrations, and other technologies to streamline marketing efforts
* Increase experimentation velocity and impact through test recommendations and cross-team alignment
* Conceptualize and launch new products for O&O channels by writing technical requirement docs and working closely with technical teams
* Identify challenges within O&O marketing channels, and onboard new processes/tools to improve operational efficiency
* Facilitate cross-channel knowledge sharing through improved communication efforts (doc writing, meetings, emails)

Qualifications

• 4 years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• Experience with marketing strategies in online and mobile channels
• Strong leadership and communication skills to drive recommendations, articulate tradeoffs and influence senior executives. Exceptional writing, verbal communication, and presentation skills