Manager - Social Media
Atlanta Hawks
Atlanta, GAThis was removed by the employer on 7/30/2018 8:17:00 PM PST
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This is a Full Time Job
THE ROLE OR COMPANY DESCRIPTION:
As Manager of Social Media at the Atlanta Hawks & Philips Arena, you will manage the heartbeat of our brand. You, a witty-minded social guru with a passion for basketball, business, and pop culture will assist in pushing the envelope of entertainment via our social platforms and fan conversations. You will be primarily responsible for the ideating, planning, executing, and reporting of various social strategies & campaigns that utilize innovation and creativity to benefit our brand, our business, and our corporate sponsors. You have an affinity for witty writing, a passion for basketball, an eye for engaging photos & video, a pulse on the world of pop-culture, and an innate drive to consistently create, innovate, and utilize new tools to mix it all up.
NOTE: This position is responsible for all organic/native content. You will not be responsible for managing paid advertising on social.
RESPONSIBILITIES:
• Manage the ideation, planning, execution, and reporting for all social platforms owned by the Atlanta Hawks & Philips Arena.
• Work with the Corporate Sponsorship team to ideate, plan, execute, and report on social campaigns designed to cleverly integrate sponsors within our social channels.
• Work with various organizational departments to ideate and plan how social fits in and supports campaign objectives (Marketing, Ticketing, Community, Retail, etc.)
• Work with both internal and external creative and editorial services to manage the development and production of engaging digital media from concept to execution (photos, videos, podcasts, charts, graphics, illustrations, etc.).
• Assign and manage editorial and other digital media and assist in the selection and management of freelance writers.
• Curate, maintain, and leverage digital relationships with various influencers, partners, and affinity groups.
• Maintain forward-looking social posting calendars.
• Create and maintain regular reports of key social metrics.
• Understand and stay up-to-date with the capabilities and restrictions of each social network currently utilized (Facebook, Twitter, Instagram, Snapchat, Weibo).
• Stay on top of social platform trends, advancements, and shifts.
• Manage the scheduling and work hours of your team
• Other duties and responsibilities as assigned.
QUALIFICATIONS: Please list both required and preferred qualifications
• 5 years of experience managing social platforms, calendars, and interdepartmental relationships for daily digital media publishing.
• Bachelor's degree or equivalent in journalism, marketing, PR, communications or related field preferred.
• Innate understanding of ''the language of the internet'' (its sarcasm, quirks, vibe, etc.).
• Excellent project management skills (utilizing both internal & external clients/vendors).
• Strong planning and documentation skills.
• Excellent editing and communication skills.
• Experience creating and understanding analytical reports of key social metrics.
• Experience directly managing others.
*understand what is relevant and what to riff off of
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Questions:
• How did you hear about this job?
• Have you ever managed the day-to-day social posting calendars of a company or brand?
• Have you ever ideated and planned sponsored content?
• On a scale of 1-5, with 1 being the highest, how would you rate your knowledge of the NBA and its teams?
• Have you ever managed the production of digital media (from concept to execution) using INTERNAL resources?
• Have you ever managed the production of digital media (from concept to execution) using EXTERNAL resources?
• In the sports landscape, what role do you see team sites playing?
• Do you have any direct management experience?