Director, Local Content Marketing and Social Strategy

This is a Full Time Job

Title: Director, Local Content Marketing and Social Strategy

Reporting To: SVP, Consumer Marketing

Location: New York, NY, Philadelphia, PA, Los Angeles, CA or Chicago, IL

Overview

The Director is responsible for leading the development of content marketing and social media strategies for key Audacy station brands and talent, and partnering with cross-organizational stakeholders to bring them to life. This role requires a strategic thinker with exceptional leadership and communication skills, the ability to enact effective collaboration with remote staff, a deep understanding of social platforms and trends, and a proven propensity to drive engagement, listening and brand awareness through innovative content marketing and social media initiatives.

Responsibilities

What You'll Do:

Station, Brand and Talent Partnership and Strategy Development:
• Develop a close understanding of key Music, Sports and News stations, programming and talent - and their respective brand voice, unique value proposition and competitive position in the local market
• Provide strategic and hands-on partnership to station and show teams, ideating and developing innovative, effective social marketing that drives listeners to engage with content over the air, on the Audacy app and across digital touchpoints
• Build omni-channel content marketing and distribution strategies, in partnership with programming, digital and key station leadership
• Meet regularly with station leadership and/or social leads at top brands to discuss content priorities as well as opportunities associated with social trends and buzz, exclusive interviews, tentpole events, and breaking news
• Partner with talent on social best practices, organic opportunities for show promotion from their personal handles, engagement from/with station handles, and social participation in internal priorities and revenue partnerships (as relevant)
• Partner with the sales organization to develop and implement a high-impact, influencer-driven approach to revenue partnerships
• Serve as stations’ central point of contact for content marketing and social strategy collaboration, as well as platform education and best practices
• Work with cross-functional teams, including central programming/editorial, consumer marketing, PR and design, to ensure station social initiatives have visibility, augment concurrent priorities and are strategically integrated across relevant channels
• Partner with market operations team to o ptimize process for collaboration and communication between central and key local teams, and provide targeted individual support as warranted
• Provide strategic content and brand voice consultancy to performance marketing campaigns deployed from station social handles

Social Vision & Enterprise Thought Leadership:
• Exhibit a superior understanding of the social and digital landscape, current trends, and consumer behaviors, identifying high-impact strategies, tactics and innovations to employ on platforms
• Successfully present social marketing best practices to station leadership, producers, talent and senior management, influencing business and creative decisions
• Have a strong point of view and vision, along with a clear, concise ability to provide direction to internal and external partners across a variety of formats and markets
• Work closely with senior leadership to create and implement policies and best practices that streamline enterprise social process

Performance Analysis and Optimization:
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of content marketing and social initiatives, aligned with broader business objectives
• Use platform and performance data to adjust recommended strategies, tactics, and content to maximize engagement, reach, and ROI
• Develop insights around existing and emerging social media platforms, competitors and influencer activity to assist in developing station social content and strategies
• Deliver actionable monthly reporting to leadership team and key station stakeholders, showcasing areas of growth and opportunities for improvement/optimization

Qualifications

More About You:

Required
• Bachelor's degree in Marketing, Communications, or related field
• 10 years of experience in digital, social and/or content marketing
• Proven track record of developing and implementing successful content and social strategies that drive business results
• In-depth knowledge of social platforms, tools, and best practices
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Excellent communication skills, both written and verbal, with the ability to effectively present ideas and influence stakeholders at all levels
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities simultaneously

Preferred
• Experience working in media & entertainment or audio industries
• Success influencing and driving results in a decentralized environment/organization
• Knowledge of advertising and paid media strategies on social platforms
• Familiarity with compliance and regulatory requirements related to social media marketing (e.g., GDPR, FTC guidelines)

Additional Information

Pay Transparency:

The anticipated starting salary range for New York City-based individuals expressing interest in this position is $100,000/yr-$150,000/yr.

Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.

Audacy offers full time employees with a comprehensive benefits package to include: health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.

Important Notes:

Please be aware that Audacy will never ask you to send money at any point during the hiring process. Communication from legitimate Audacy representatives will only come from email addresses ending in @audacy.com. If you receive any suspicious requests or communications, please verify their authenticity before responding.