Marketing Coordinator

This is a Part Time Job

Summary

Broadway Across Canada is seeking a Marketing Coordinator in our Ottawa Office. The Marketing Coordinator supports the development and execution of marketing and press campaigns for Broadway Across Canada productions, ensuring strong audience engagement and ticket sales. This role involves coordinating social media, promotions, partnerships, email marketing while taking a strong lead with press and public relations efforts. Responsibilities include drafting press releases, coordinating interviews, managing media lists, and supporting press nights. The ideal candidate is highly organized, detail-oriented, and passionate about live theatre, with experience in marketing, communications, or public relations.

Duties and Responsibilities

Media Night Coordination
Coordinate or work with the PR Reps on media lists, invite lists, reminders and KBYG lists for those in attendance of the press night.
Coordinate the design request for the invite, reminder & KBYG emails.
Create timelines for the media night elements.
Manage the Influencer Database
Organize and maintain the BAC Influencer Database.
Research new social media influencers who may be a good fit for our business.
Seak out and nourish relationships and partnerships with social media influencers.
Manage Master Press Lists (Ottawa & Prairies)
Manage master press lists to ensure they are updated with media turnover.
Press Releases
Create and proof press releases.
Work with show representatives on press release approvals.
Publicity
Coordinate interviews between media outlets and shows.
Monitor Publicity with PR Reps.
Track press coverage.
On site in Ottawa for media relations.
Coordinate community engagement opportunities or partnerships.
Assist with the development of educational programs.
Social Coverage
Monitor social coverage of each media night to submit to the show.
Assist with social media on site in Ottawa.
Assist with any media/influencer drops.
Assist with any social contesting.
Create organic content to post on our social channels.
Assist with customer service inquiries.
Grassroots Promotions
Research and coordinate grassroots promotions.
Coordinate artwork and tickets for each partnership.
Track and report promotions.
Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

Cooperation
Establishes and maintains effective relationships
Active listener
Offers assistance and support to co-workers
Works cooperatively in group situations
Adaptability
Able to work around unexpected changes of circumstance or workload
Modifies a planned course of action based on new circumstances
Changes communication style to achieve the best results
Functional Competencies
Looks for ways to improve and promote quality
Demonstrates accuracy and thoroughness
Team Orientation
Fosters team cooperation
Understands team roles and responsibilities
Supports group problem solving
Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strong communication and interpersonal skills, with the ability to build rapport and negotiate effectively with clients.
Excellent organizational and time management abilities, with keen attention to detail.
Proficiency in Microsoft Office Suite and CRM software (strong EXCEL skills are a must).
The ability to work evenings, weekends, and holidays as required, particularly during peak seasons.
Passion for live theatre and a genuine enthusiasm for promoting Broadway shows to diverse audiences.
Education and/or Experience

Bachelor's degree in marketing, Business Administration, Communication, Hospitality, or related field preferred.
Previous experience in communication, preferably in the entertainment, hospitality, or tourism industry.
Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.