Assistant Manager in Brand Management

This is a Full Time Job

CAA Brand Management (https://www.caa.com/caabrandmanagement) is a premier brand development and management business, helping clients define and execute their strategic growth initiatives across a broad spectrum of consumer products.

With more than three decades of operating experience in consumer product partnerships and licensing and offices spanning 17 countries worldwide, CAA Brand Management builds innovative, revenue-generating, brand extension programs for many of the world's most iconic brands.

Job Description

The Brand Management division ensures the execution of the agreed brand strategies with brand owners and licensors to deliver licensed products, services, experiences and marketing activations. This is achieved by assisting the Business Development teams, managing communications flows with various stakeholders and facilitating brand assurance processes and approvals.

The Product Development Manager is responsible for the product development for various licensees in the Philippines and SEA across multiple brands. They are also expected to support on creatives and retail initiatives to support the overall licensing program and objectives in the region.

This role will report to regional Product Development Lead and/or to VP, Brand Management.

Skills and Requirements

• Study each brand's product development requirements and assist licensees in making sure that they comply with all the requirements of brand owners.

• Conduct periodic product development trainings to licensees for the different brands we manage.

• Share brand assets and guidelines to licensees, as well as case studies, for inspiration.

• Encourage licensees to continuously work on product development and use the updated guides to ensure delivery of compelling products in the market.

• Understand licensee's development timelines to ensure timely product launches.

• Conduct periodic retail checks to ensure that licensee's products in the market are all up to date and have completed the product development approval process.

• Create POV and creative exploration decks for pitches, as needed.

• If needed, conceptualize and implement retail promotions and mall events, including but not limited to mall installations, meet and greets etc.

• Work closely with retailers and suppliers to make sure that retail branding are up to date and our licensees' products are available in major retail outlets.

• Prepare monthly product development and retail update reports

• Account and store samples from licensees.