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Manager, Social Media, CBS Sports
CBS
New York, NYThis was removed by the employer on 3/1/2022 9:35:00 AM PST
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This is a Full Time Job
The CBS Entertainment Group, a subsidiary of ViacomCBS, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industry's most successful and popular brands and businesses: CBS Television Network, CBS News and Stations, CBS Sports, CBS Studios, CBS Media Ventures and CBS digital properties.
Overview and Responsibilities
The CBS Sports Social Media team creates and distributes all content posted from CBS Sports Digital's social media channels. In a sports media landscape that's cluttered with noise, we take pride in building creative concepts that cut through with our audience and represent the values of our brands.
CBS Sports is seeking a candidate to help its coverage on Social Media. The ideal candidate will have extensive knowledge of the sports landscape including, but not limited to, the NFL, NCAA, NBA and MLB. In addition, they will understand best practices of prominent social platforms (specifically Twitter, Instagram and TikTok) as proven by their portfolio of work. They know the most effective tactics to engage sports fans and are equipped to create content (i.e. videos, graphics, photoshops, memes) on their own and when delegating to designers. Further, they have a demonstrated ability to identify trending stories, format them for a variety of platforms, and use them to engage our audience.
Responsibilities
include but are not limited to:
• Identify trending stories and convert them into content to drive engagement
• Brainstorm original creative concepts in reaction to ongoing social conversation across the sports landscape
• Build photoshops, memes, and social video from scratch when needed
• Coordinate with marketing and social media teams to amplify CBS Sports messaging and promotion.
• Cover sports games and live events
• Significantly grow audience and engagement
• Work with various teams to convert cbssports.com articles and VOD segments into posts
• Participate in interdepartmental brainstorms, offering feedback from a social perspective
Basic Qualifications
• 5 years of social media experience and/or experience in a digital newsroom or production setting
• Degree in journalism, communications, or a related field
• Knowledge of Adobe Creative Suite (Photoshop/Premiere)
• Familiarity with social media audiences, standard methodologies and analytics!
Additional Qualifications
• Strong writing ability and an understanding of English grammar
• Ability to multitask and perform at the highest levels under stress and tight deadlines
• Flexibility to work nights, weekends, and holidays
• Teammate mentality, ability to work with a diverse group of people!