Multiplatform Programming Strategy & Content Planning Associate

This is a Full Time Job

Member Summary

#### Quick Summary
The Multiplatform Programming Strategy and Content Planning Associate will manage and implement content strategies for Disney Channels and Nat Geo Kids across YouTube, VOD, and TVE platforms, ensuring cohesive plans that engage audiences and optimize performance.

Years of Experience Required: Minimum 3 years in video content planning, programming, or scheduling (36 Months).
Salary: $58,700 to $78,600 per year, plus bonus and potential long-term incentives.
Required Experience:
• Familiarity with audience engagement strategies and the competitive media landscape for kids’ brands.
• Strong organizational skills with meticulous attention to detail.
• Proficiency in Airtable, PowerPoint, Word, Excel, Outlook, Microsoft Teams, Google Docs, Keynote, and similar tools.
Preferred Skills/Experience:
• Experience with SEO, copywriting, and content creation for social media.
• Knowledge of systems like Adobe Premiere, YouTube Analytics, M360, Bebanjo, SIMS, and Mediator.
• Interest in children’s programming and prior experience in related roles.
Workplace Requirements:
• Location: Burbank, CA.
• Onsite or hybrid not specified.
Education Requirements:
• Required: Not mentioned.
• Preferred: Bachelor’s degree in Television or equivalent work experience.
Hard Skills Required:
• Content scheduling and metadata management across platforms.
• Video editing and creating cutdowns/compilations for YouTube.
• Proficiency in digital tools and audience performance analysis.
Soft Skills Required:
• Excellent written and verbal communication skills.
• Ability to multitask, prioritize, and adapt in a fast-paced environment.
• Collaborative and relationship-building skills.
Benefits: Comprehensive medical, financial, and other benefits, plus bonus and long-term incentives.

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Full Posting

Company: Disney Entertainment Television
Position Title: Multiplatform Programming Strategy and Content Planning Associate
Location: Burbank, CA

Job Summary:
The Multiplatform Programming Strategy and Content Planning team manages programming strategies for Disney Channel, Disney XD, Disney Jr., and Nat Geo Kids across digital and linear platforms. This associate role focuses on scheduling, optimizing, and maintaining video content while collaborating with internal and external partners to drive audience engagement.

Responsibilities:
• Create and update video assets and schedules across platforms, including TVE, VOD, and YouTube.
• Optimize YouTube channel titles and descriptions for SEO and real-time performance.
• Maintain video trackers for Disney Channel and Disney Jr. priority content.
• Collaborate with Marketing Teams to ensure a cohesive multiplatform strategy.
• Work with research teams to monitor content performance and optimize strategies.
• Audit and maintain content post-launch on various platforms.
• Partner with content production and strategy teams to identify opportunities and required assets.
• Edit video content, creating cutdowns and compilations for YouTube.
• Support the Disney Channels Programming department on presentations, cross-training, and ad hoc projects.

Required Education, Experience/Skills/Training:
• Minimum 3 years of experience in video content planning, programming, or scheduling.
• Familiarity with audience engagement strategies and kids' media brands.
• Strong problem-solving and organizational skills.
• Proficiency in Airtable, PowerPoint, Word, Excel, and similar tools.

Preferred Qualifications:
• Bachelor’s degree in Television or equivalent work experience.
• SEO and copywriting experience.
• Knowledge of Adobe Premiere, YouTube Analytics, and other relevant tools.
• Interest in children’s programming and social media content creation.

Compensation:
Salary range: $58,700 to $78,600 per year, based on a 40-hour work week.
Additional benefits include bonus eligibility, medical, dental, vision, 401(k) plans, and more.