Media Planner

This is a Full Time Job

Member Summary:

Quick Summary (full description below):
The Media Planner at ESPN supports the holistic media strategy for marketing across owned, paid media, and TWDC networks, focusing on coordinating media plans and campaigns for multiple sports.

• Salary: $54,940 to $73,700 per year (based on location, skills, and experience)
• Workplace Requirements: Ability to handle high-volume workloads, work in a fast-paced, dynamic environment, and navigate a matrixed organization.
• Years of Experience Required: 1+ years of professional experience in integrated media planning or relevant internship experience.
• Education Requirements: Bachelor's degree in Media, Marketing, or a related field (or equivalent).
• Hard Skills Required: Knowledge of media channels, media planning across TV/CTV/Social/Digital, proficiency in time management, problem solving, and data tracking.
• Soft Skills Required: Strong organizational, communication, and interpersonal skills, critical thinking, and ability to prioritize and multitask.
• Preferred Skills/Experience: Experience in sports or entertainment media, multi-platform paid media experience, curiosity, and passion for understanding deeper insights.

---

Full Posting:

Media Planner – ESPN Media Planning Team

The Media Planning Team at ESPN is responsible for developing media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms. As a Media Planner, you will support the holistic media strategy and planning for ESPN Marketing across owned and paid media channels, as well as TWDC networks. This role offers valuable experience in media operations within the fast-paced environment of live sports and content.

Key Responsibilities:
• Support Media Planning & Buying leads, contributing to media plans for multiple sports.
• Coordinate campaign logistics, ensuring timely execution.
• Create and maintain key planning documents.
• Communicate across marketing, creative, and external media agencies to manage campaign spec sheets, deliverables, and timelines.
• Assist with the trafficking process to ensure timely launch of media campaigns across ESPN channels and paid media.
• Monitor ongoing campaign performance and assist in strategic analysis.
• Help track and manage the media budget, including processing invoices, managing the accrual process, and creating POs for billing.
• Compile and manage data for dashboards/Excel trackers, ensuring accuracy.
• Stay informed on sports industry trends, ad products, and viewing behaviors to contribute to media plans.

Qualifications:
• 1+ years of experience in integrated media planning (preferably in brand, corporate, agency, or publisher roles) or relevant internship experience in marketing/media entertainment.
• Knowledge of media channels, especially TV/CTV/Social/Digital, for full funnel marketing plans.
• Effective collaborative and interpersonal skills.
• Genuine interest in sports with a desire to impact the fan experience.
• Strong organizational skills, with the ability to multitask and prioritize in a fast-paced, deadline-driven environment.
• Excellent verbal and written communication skills.
• Proficient time management and problem-solving skills, with a critical thinking mindset.

Preferred Qualifications:
• Strong knowledge of the entertainment industry, preferably in sports.
• Experience in multi-platform paid media.
• Outstanding interpersonal and communication skills.
• Curiosity and passion for understanding the deeper "why" behind trends and behaviors.
• Conscientious and detail-oriented.

Education Requirements:
Bachelor's degree in Media, Marketing, or a related field (or equivalent experience).

Compensation:
The salary range for this position in New York, NY is $54,940 to $73,700 per year, depending on skills, experience, and location. Bonus and long-term incentive units may be part of the compensation package. The position also includes a full range of benefits.