Promotion Strategy Specialist

This is a Full Time Job

As a Promotion Strategy Specialist, reporting to the Manager, Max Promotion Strategy, EMEA, you will be responsible for supporting the planning and execution of in-app promotions on Max across the EMEA region. In this role, you'll collaborate closely with cross-functional teams to drive key performance indicators aimed at increasing content awareness, boosting engagement, and improving retention. You will play a vital role in ensuring the success of promotions by aligning with both local and global priorities, while assisting in campaign management and reporting.

Your Role Accountabilities…
• Assist in the planning and execution of in-stream promotions on Max, focusing on key content categories, including HBO, MAX, Discovery/Warner off-network content, theatrical releases, and brand campaigns, across both Ad Free and Ad Lite tiers.
• Work closely with the Promo Operations team to order and align on timings and deliveries for promotional assets.
• Support the alignment of local market requirements with global promotional objectives, ensuring consistency and cohesion across campaigns.
• Work closely with the Data Analytics & Insights team to track and analyze engagement and retention metrics, helping to drive campaign success within the Max platform.
• Support Manager in maintaining and updating the campaign planning database and dashboard.
• Provide support to the In-Stream scheduling team as needed to ensure smooth execution of campaigns.

Qualifications & Experience…
• Experience: preferably in media, TV networks, or the streaming industry.
• Communication Skills: Excellent verbal and written communication skills in English.
• Organizational Skills: Strong organizational abilities and exceptional attention to detail, with the capacity to manage multiple projects simultaneously.
• Collaboration: Ability to work effectively across cross-functional teams and communicate efficiently with a wide range of stakeholders.
• Analytical Thinking: Analytical mindset with hands-on experience in interpreting data and using insights to optimize campaign performance.
• Passion for Entertainment: A genuine passion for television and entertainment, with enthusiasm for developing and executing innovative promotional strategies.

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