Director of Social and Video Strategy - Cosmopolitan & Seventeen
Hearst Magazines
New York, NYThis is a Full Time Job
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, and Delish. We reach more than 150 million people every month in the United States alone.
But we're more than just our magazines. We engage our audience across all mediums and channels-print, digital, video, and social-with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Job Overview
We are looking for a director to oversee the social and video teams for Cosmopolitan & Seventeen. The candidate will work on all day-to-day operations critical to Cosmopolitan and Seventeen's social and video strategy.
This candidate should have experience managing large social audiences, producing creative social and video content, and managing a team.
RESPONSIBILITIES
Who you are:
Social Responsibilities
• Oversee social & video leads for Cosmo & Seventeen
• Oversee social & video strategy for Cosmopolitan and Seventeen's active platforms
• Drive a consistent strategy for performative and growth-driving daily churn content
• Ensure TikTok leads meet weekly TikTok Publisher program quotas with original content
• Content rollouts for buzzy stories, features, and cover breaks
• Increase engagement on key platforms
• Uphold impeccable editorial judgment in all written and scripted content
• Deliver informative reporting about tentpole events to key stakeholders and staff
• Extend lifecycle of content to stretch across platforms via creative storytelling
• Deliver growth and engagement strategy for Apple News and Pushly
• Collaborate on the execution of the brands' Creator Program footprints
Video Responsibilities
• Partner with EIC to plan and execute original programming that will succeed on social platforms and on YouTube
• Deliver robust roll-out plans for video launches
• Liaise with centralized video team on longform video cut-down strategy
QUALIFICATIONS
What you'll do:
• Manage a team of ambitious social and video editors
• A social-minded video and content lead with 6 years of professional social media experience, strong editorial judgment, clean writing skills, and managing experience
• A wordsmith who has experience handling social media for a magazine, website, or brand and understands the brand's voice
• A pop culture junkie who loves spotting and trying the newest social trends
• A savvy strategist who knows how to utilize social platforms and tools like Dash Hudson
• A video editor proficient in Adobe Premiere, TikTok Editor, and CapCut
• A lover of fast-paced, collaborative environments
• Able to work nights and weekends as needed
• Must have excellent communication and organization skills
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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Salary/Benefits
$150,000.00 - 150,000.00 per year
The base salary for this role is between $150,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.