Senior Paid Media Buyer

This is a Full Time Job

Hearst Luxury Collection is looking for a Senior Paid Media Buyer who will be responsible for media buying across self-serve paid social and search platforms such as Facebook Ads Manager, Pinterest Ads Manager, and Google Ads. Additionally, the candidate will be able to provide strategic guidance on pre-campaign planning, performance analysis, creative best practices, and process design. The ideal candidate should be highly organized, detail-oriented, possess a passion for creative, and is prepared to be a flexible team player.

Join our team at the Hearst Luxury Collection as we build The Tower, the e-commerce marketplace from the editors of ELLE, Esquire, Harper's BAZAAR, and Town & Country. The Tower is a unique hybrid of content and commerce. We are the ultimate lens of Discovery. A highly curated vision from the world's most compelling minds. The Tower is a store like no other, offering an elevated environment to showcase brands via four unique titles on a centralized platform. The Tower's editorial authority differentiates us from other ecommerce sites and allows us the opportunity to discover niche brands and create exclusive merchandise offerings for an unparalleled shopping experience. Our team works closely with boutique marketplace retail partners and affiliate partners to bring consumers the very best products every season. The ideal candidate possesses a strong understanding of the luxury e-commerce industry and is an innovative, creative cross-team collaborator. Please note: Candidates must include their resume in .pdf or .doc format with salary requirements to be considered.

What You'll Do:
• Execute commerce campaigns through paid social buying platforms, including setting up the ads, choosing creative, writing copy, and ad optimization

• Work with the Luxury Collection team and Hearst's Paid Social team to strategize on campaigns, and measure campaign KPIs against timelines, goals, and other relevant information

• Own social and search campaign performance from beginning to end including how they are pacing to deliver, adjusting as necessary, and providing insights to external teams when completed

• Analyze common paid social and search metrics such as ROAS, CPAs, CTRs, VTRs, VCRs and Engagement Rates to analyze what works and what doesn't

• Own special analysis projects like benchmarking and creative best practices

• Work with the manager of the team on designing process and identifying areas for improvement

• Ability to execute micro-targeted campaigns

• Leverage omnichannel perspective on how performance is impacted across ad strategies and platforms to deliver KPIs that support a continuous commerce strategy

Who You Are:
• 3-5 years of digital experience pertaining to paid social

• Strong project management skills

• Proficiency in Excel and Google Sheets

• Excellent verbal and written communication skills

• A solid understanding of social and search platforms both established and emerging

• Experience with paid media buying tools such as Facebook Ads Manager, Pinterest Ads Manager, and Google Ad words

• Understanding of how dynamic ads work & familiarity with various platform algorithms

• Comfortable managing audiences that use sizable data sets for targeting parameters

• Demonstrated experience growing e-commerce businesses, with focus on strategies supporting conversion focused KPIs as well as media engagement KPIs

• A flexible, approachable attitude with creative problem-solving skills and collaborative approach to challenges

• Agency experience a plus

• Experience at a content company/publisher a plus

• Copywriting experience is a plus

• As part of its continued efforts to maintain a safe workplace for employees, Hearst Magazines requires that all employees who receive a written offer of employment be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employme