Coordinator, Social Media
Houston Astros
Houston, TXThis was removed by the employer on 1/17/2023 8:51:00 AM PST
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This is a Full Time Job
Department: Marketing and Communications
Supervisor: Manager, Social Media
Classification: Full-time/Exempt
Please note, as a condition of employment, COVID-19 vaccination (at least the initiation of the process) is required prior to start date. Accommodations for medical or religious reasons will be considered.
The Social Media Coordinator is responsible assisting in the day-to-day execution of all social media campaigns and assisting with the club’s overall social media strategy.
Our ideal candidate will ensure our social content is optimized for success and aligned with the organization’s strategic brand and marketing efforts. They will be able to demonstrate understanding of best practices and user behavior on each respective platform.
The Social Media Coordinator will actively develop, grow, and engage our fans across key social media accounts (Facebook, Twitter, Instagram) as well as emerging platforms (YouTube, TikTok, LinkedIn). We are looking for the ultimate team player who marries creativity and strategic thinking with an eagerness to learn the business side of digital and social.
Essential Functions:
Content and Creative
• Maintain the monthly posting calendar to deliver high-quality, original social media content for the Houston Astros and Houston Open organizations.
• Collaborate with the content team to plan and traffic graphics, video, and photo requests that will be executed on social media platforms.
• Identify timely content trends to help produce relevant posts that our audience will engage with.
• Identify opportunities to re-purpose or amplify existing content for cross-platform optimization.
• Own the gameday social experience by corralling content from real-time correspondents on-site at games and from MLB video production for timely game coverage across all platforms.
• Maintain content tagging software to ensure real-time accuracy in tracking content performance across key performance indicators.
• Monitor platforms via social listening to interact, engage and communicate with fans when appropriate
Strategy
• Identify most effective channels and methods to reach a targeted audience including the use of market research tools/data both internally and externally.
• Serve as liaison for Major League Baseball club marketing on social sponsorship activation
• Work with various organizational departments to ideate and plan how social and supports campaign objectives (partnerships, ticketing, retail, and special events)
• Leverage analytics tools to increase social media effectiveness, track overall performance and compile weekly and monthly reporting.
Qualifications:
• Flexibility and willingness to work extended hours, evenings, and weekends. Game day duties required.
• Creative, energetic, and proactive approach to work.
• Strong relationship building skills
• Innovative and proactive thinker, with an ability to work under quick turnaround times, across multiple projects
• Excellent oral and written communication skills – can interact well with all organizational levels internally and externally
• Keen editorial eye
• High proficiency in Facebook, Twitter, Instagram, YouTube, other emerging platforms
• Healthy interest in data-driven decision-making and understanding of social media analytics
• Bachelor’s in marketing, communications, business, or related field
• 1 years’ experience in social media, sports or entertainment experience preferred
• Proficiency in photo editing and fundamental design tasks in Photoshop, understanding of Adobe Premier is preferred. Video shooting and/or editing a plus.
• Must be proficient in Microsoft Word, Excel, Outlook, and PowerPoint.
• Bilingual English Spanish- preferred
Work Environment
This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones, and photocopiers. The noise level is usually moderate but can be loud within the stadium environment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a largely sedentary role. Specific vision abilities required by this job include close and focused vision.
Position Type and Expected Hours of Work
Ability to work a flexible schedule, including extended hours, evenings, weekends, and holidays.
Travel
Travel maybe expected in this role.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
EOE/M/F/Vet/Disability
Experience
Preferred
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