Digital Marketing Coordinator

This is a Full Time Job

Department: Marketing

Supervisor: Manager, Digital Marketing

Classification: Full-Time/Exempt

This role reports to the Manager of Digital Marketing and is responsible for the day-to-day execution of all advertising campaigns and assisting with the club's overall media strategy. This role will assist with digital marketing efforts including email campaigns, website management, and growing the MLB Ballpark app.

This role will also be responsible for the Texas Children's Houston Open overall media strategy including digital advertising planning, social media, and webpage design.

Essential Duties & Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strategy
• Assist with the creation of the overall omnichannel media strategy across all digital touchpoints.
• Engage in research efforts to identify most effective channels and methods to reach a targeted audience including the use of market research tools/data both internally and externally.
• Lead the overall media strategy for the Houston Open.

Digital
• Maintain content on Astros.com and Houstonopengolf.com to ensure both sites are up-to-date and aligned with all organizational priorities.
• Submit digital creative requests and project manage timelines to ensure deadlines are met.
• Create and edit photos, graphics and promotional tiles as needed to support promotional schedule and giveaways.
• Work with MLB to traffic web assets on astros.com to help drive ticket sales and other initiatives.
• Track, analyze and report the performance of digital, email and social campaign effectiveness for both Astros and the Houston Open.
• Coordinate implementation of other digital needs related to major campaigns (i.e. site pages, data form creation, etc.).
• Assist with scheduling mobile push notifications, text alerts and check in offers.
• Partner with other Astros and Houston Open departments (including various Foundations) to support Astros.com, Houstonopengolf.com and other web needs.
• Work with MLB Marketing to optimize fan interaction, usability and growth on all mobile platforms (i.e. MLB Ballpark app).

Email
• Project manage all in-bound requests for email support by working cross-functionally to gather accurate information, data, and content to ensure a timely delivery.
• Coordinate with MLB Digital Producer to draft, schedule and proof all out-bound emails.
• Collaborate with Analytics to implement targeted campaign efforts.
• Use campaign platform software to create and send Astros service emails and all Houston Open emails.
• Provide support for ad-hoc campaign creation, updates and reporting.

TV and Radio
• Partner with Broadcast manager to deliver ads/live reads to TV and Radio partners.
• Write TV and Radio live read copy for both in and out of game.

Social Media (Houston Open specific)
• Own and operate the social media handles for the Texas Children's Houston Open.
• Develop and execute a social content calendar each calendar year.
• Work with the Astros Golf Foundation on social sponsorship deliverables and provide creative solutions to execute or drive additional social sponsor revenue.
• Work with the PGA to understand social media initiatives and trends to help amplify awareness and follower base.
• Responsible for the follower growth and integration of new channels as they prove valuable.

Website (Houston Open specific)
• Facilitate updates and overall management of the Houston Open website.
• Work with Astros Golf Foundation for sponsor website obligations and implementation.
• Provide scheduled site analytics to leadership and sponsors.
• Responsible for site traffic growth on an annual basis.

Other
• Perform other duties as assigned.
• During Texas Children's Houston Open, timeframes will assist overall team with activities such as ticketing and credentialing.

Qualifications:
• Flexibility and willingness to work extended hours, evenings and weekends
• High level of demonstrated professionalism, integrity and decorum
• Ability to develop and maintain good relationships across all internal departments, as well as outside vendors and/or clients
• Creative, energetic and proactive approach to work
• Ability to anticipate and make recommendations based on the needs of manager and/or project
• Strong relationship building skills
• Innovative and proactive thinker

Education and/or Experience:
• Bachelor's Degree in marketing, communications, business or related field
• 1 years of experience in special events or marketing; sports or entertainment experience preferred
• Must have a working knowledge of baseball and golf
• SEO Copywriting experience for digital and email is a plus
• Strong research and analytical skills, with an ability to identify trends, draw valid conclusions and make insightful recommendations
• Excellent verbal and written communication skills – can interact well with all organizational levels internally and externally
• Impeccable grammar and copywriting ability with a strong creative sensibility
• Detail oriented, organized, and able to multi-task
• Must be proficient in Microsoft Office Suite
• Experience in Adobe Creative Suite and Power BI is a plus.
• Bilingual English/Spanish is preferred

Work Environment

This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones and photocopiers. The noise level is usually moderate but can be loud within the stadium environment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a largely sedentary role. Specific vision abilities required by this job include close and focused vision.

Position Type and Expected Hours of Work

Ability to work a flexible schedule, including extended hours, evenings, weekends, and holidays.

Travel

Rare travel may be expected in this role.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

EOE/M/F/Vet/Disability

Experience
Preferred
• 3

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.