Search Engine Optimization Manager

This is a Full Time Job

SUMMARY
Hulu's Subscriber Journey team is seeking a Search Engine Optimization (SEO) Manager who will be an exceptional addition to our team. As a Search Engine Optimization (SEO) Manager at Hulu, you will own Hulu's SEO strategy and roadmap to maximize organic traffic growth for hulu.com, and be responsible for KPIs around search ranking, traffic, and sign up performance. This position will work directly with the Marketing, Product and Tech teams to define the SEO vision, advocate for and implement best practices, and highlight new opportunities for enhancements with Hulu's changing content library, feature additions, and the broader evolving web landscape.The right person for this role must be a seasoned SEO strategist, have excellent communication skills, and ability to work with cross functional teams and external partners. You must also have a strong passion for data driven decisions and can balance SEO needs with the broader business strategy and initiatives. If you are someone who enjoys working cross functionally, building new and impactful relationships, and are entrepreneurial and up for the challenge, then this is a great role for you.

WHAT YOU'LL DO
• Be the subject matter expert and strategist for all things SEO on hulu.com (both web and mobile web platforms).
• Define our team's set of SEO best practices and socialize them across the business and tech teams. Embed SEO as standard operating procedure.
• Build a prioritized roadmap and backlog, focused on advancing Hulu's traffic growth objectives that lead to subscriber growth.
• Increase quality organic traffic to the site to drive new user acquisition, using best-in-class strategy and executing on day-to-day optimization.
• Evangelize and train developers and marketing on SEO best practices and operating principles.
• Work with marketing and content teams to help maximize the visibility of key Hulu content in search engine ranking.
• Monitor and continually report on key ranking metrics and performance trends.
• Be a trusted partner with Hulu's product and marketing teams to support end-to-end execution of initiatives.
• Track industry trends and key crawler updates from Google, Yahoo, and Bing to ensure Hulu stays ahead of industry changes.
• Manage relationships with external partners to deliver key reporting and recommendations to Hulu.

WHAT TO BRING
• 8 years of SEO experience.
• Bachelor's degree in a technical or business discipline, or equivalent experience.
• Proven track record of developing and driving SEO strategies for subscription-based businesses.
• Previous experience collaborating cross-functionally internally and with external partners to launch features in an agile environment.
• Direct experience in detailed planning and prioritization of backlogs and road mapping feature requests.
• High comfort level in analytics and generating actionable business insights from data trends.
• Expert at keyword research, analysis and benchmarking against other leading video providers.
• Expert knowledge of Google webmaster tools and equivalent SEO systems.

NICE-TO-HAVES
• Good understanding of the video streaming service industry and main players in this space.
• Experience working within or closely with a marketing function
• Experience optimizing cross-channel marketing efficiencies (SEM, Display, etc.)

*LI-SM1

Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.