
Brand Manager, Media & Sponsorship
LiveNation
New York, NYThis is a Full Time Job
THE JOB
The Festival Advance Specialist Team (FAST) leads a portfolio of bev-alc category partners through the festival advance process - providing perspective, guidance, stewardship and problem-solving at every turn. The Brand Manager supports the Senior Brand Manager in day-to-day timeline management and superior partnership delivery, pre, post and during each festival. You will be directly involved in maximizing the value of the client relationship and performance of clients' entertainment marketing programs.
The FAST team is the ''get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force'' within the Brand Management department. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you're ready to do the best work of your life, we should talk.
WHAT THIS ROLE WILL DO
• Manage delivery of PARTNER festival assets for all clients within the portfolio, including marketing and on-site activations and integrations
• Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client's industry and business, impeccable program delivery and client rapport.
• Develop and grow relationships with key contacts at both our promoter partners and Live Nation Sponsorship Experiential to ensure the desired program delivery and results for clients
• Ensure delivery of contractual components including liaising with festival teams for approvals and scheduling and proactively resolving any challenges with asset delivery
• Serve as key point of contact for all festival specific marketing assets including brand guidelines, key art, ad mats, and fonts.
• Lead weekly client production meetings leading up to festivals.
• Oversee all on-site activities for festivals including coordination with festival production leads, concessionaires, and/or third-party activation agencies.
• Fully understand the Beverage/Alcohol ecosystem and work directly with key Brand Managers to help manage potential brand overlap or competing goals (cross-category and cross-team sensitivities).
• Confirm delivery of all assets by managing program tracking in Asana.
• Provide post-festival insights and feedback to the Brand Manager, constantly searching for ways to optimize partnerships
• Additional responsibilities as requested from Manager and/or Senior Management as requested
WHAT THIS PERSON WILL BRING
• 2-3 years direct experience in event management or experiential, client service, entertainment, and/or marketing consulting, production or activation agencies
• Record of success building, selling, and/or delivering innovative activation programs with measurable results & KPIs
• Experience with marketing programs that blend physical and digital components preferred
• Attention to detail and ability to manage multiple programs at once are a must
• Experience with festival promoters is a plus
• Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel
• Experience with project management programs such as Asana is a plus
• Ability to travel 40% of time or more in season, often nights and weekends
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
The expected compensation for this position is:
$70,000
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Salary/Benefits
$70,000.00
- 70,000.00
per year