Brand Manager
LiveNation
New York, NYThis was removed by the employer on 3/26/2024 7:35:00 PM PST
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This is a Full Time Job
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
The Brand Manager leads day-to-day relationship and activities of Live Nation's strategic marketing partnership with our top corporate brands within our team's portfolio of management. This role will have an emphasis on festivals and social content and may work across multiple categories. You will be directly involved in maximizing the value of the client relationship and performance of client's entertainment marketing programs with a focus on:
• Client Relationship Service
• Program Activation & Performance
• Financial Performance, Budget Planning & Reporting
• Team Management & Development
• Innovation & Growth
The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you're ready to do the best work of your life, we should talk.
WHAT THIS ROLE WILL DO
• Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client's industry and business, impeccable program delivery and client
• Establish and grow relationships with key client contacts outside of the day-to-day relationships
• Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
• Support VP, Brand Director, Creative Solutions, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
• When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process
• Ensure delivery of contractual agreements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery
• Serve as key point of contact for all client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savings
• Lead key client meetings throughout the year, in-person and over phone – i.e., mid-campaign reviews, end of year recap/renewal discussions, etc., including development of presentations for meetings
• Oversee for all on-site activities for venues, festivals/venue, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies
• Fully understand the Live Nation Digital ecosystem, and work directly with Live Nation Digital Planning team to ensure all digital media programs are fully executed and optimized
• Development and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the business
• Assist clients in achieving ROI goals that will ensure maximum renewal opportunity
• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
• Additional responsibilities as requested from Manager and/or Senior Management as requested
WHAT THIS PERSON WILL BRING
• 2-4 years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
• Record of success building, selling, and/or delivering innovative marketing programs with measurable results
• Experience with marketing programs that blend physical and digital components preferred
• Work with recognizable global brands preferred
• Knowledge of consumer and market research with ability to implement into decision-making and management
• Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel
• - Experience with project management programs such as Asana, Trello, Jira is a plus
• Ability to travel 30% of time or more in season, often nights and weekends
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
WEALTH: 401(k) program with company match, Stock Program
FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with oth
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