Digital Media Strategy Manager

This is a Full Time Job

THE ROLE
The Manger, Digital Media Strategy will play a key role in the development of media campaigns and will be an integral part of the Digital Marketing team. Responsibilities include developing performance-based digital strategy, leveraging data and research to build optimal, multi-faceted digital plans, and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment. Must have a knack for analyzing data, thinking creatively, developing innovative media strategies, and client management.

WHAT THIS ROLE WILL DO
Leadership/Management Skills
• Provides mentorship, training and meaningful growth to the team
• Establishes a strong rapport with department and line of business counterparts
• Work across teams to ensure accuracy, consistent execution and seamless client service
• Interact with multiple partners and continually collaborate across the marketing organization to promote audience-centric thinking and knowledge sharing

Media Planning and Execution
• Power user of data and tools at our disposal to create data-driven multi-channel digital media plans that align with business objectives
• Work closely with Associate Director to ensure plans across all events are leveraging best practices and optimal media mix
• Actively identify cross-media optimizations while also taking into account the larger business goals
• Measure results, analyze effectiveness, and provide key insights on overall plan performance
• Identify and incorporate first-to-market (alphas, betas) into media plan

General Knowledge
• Proactively monitor media landscape and identify relevant trends pertinent to our business
• Construct publisher recaps, trends and POVs upon request
• Identify and share best practices, wins, recaps regularly
• Proactive thinking and identifying operational optimizations

Communication
• Communicate with confidence and displays strong ability to speak as it relates to campaign performance and industry trends

WHAT THIS PERSON WILL BRING
• In-depth understanding of media planning, negotiation, and performance analysis
• Knowledge of media landscape and how channel mix impacts goals of overall media plan
• Experience across digital media, including Paid Search, Social, and Programmatic; agency experience highly preferred
o Social Platforms (Facebook/Instagram, Snapchat, TikTok)
o DSPs (Google's DV360, The Trade Desk, Amazon AAP, Verizon/Oath)
o Paid Search (Google Ads, SA360)
o Digital ad trafficking tools (Campaign Manager/DCM, etc.)
• Working comprehension of strategy development and required media math
• Strong degree of accuracy and attention to detail
• Ability to thrive in a very fast-paced environment with high volume
• Proven record of effectively managing large budgets, driving quantifiable results
• Proficiency in Microsoft Excel, including advanced formulas, pivot tables and vlookups
• Excellent verbal and written communication skills
• Ability to maintain efficient communication across different teams
• A passion for everything digital, with an active interest and understanding of online advertising and industry trends

BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs,