Digital Media Strategy Manager

This is a Full Time Job

THE ROLE
The Manager, Digital Media Strategy will play a key role in the development of media campaigns and will be an integral part of the Digital Marketing team.

Responsibilities include developing performance-based digital strategy, leveraging data and research to build optimal, multi-faceted digital plans, and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment. Must have a knack for analyzing data, thinking creatively, developing innovative media strategies, and client management.

WHAT THIS ROLE WILL DO

Leadership/Management Skills
• Provides mentorship, training and meaningful growth to the team
• Establishes a strong rapport with department and line of business counterparts
• Work across teams to ensure accuracy, consistent execution and seamless client service
• Interact with multiple partners and continually collaborate across the marketing organization to promote audience-centric thinking and knowledge sharing

Media Planning and Execution
• Power user of data and tools at our disposal to create data-driven multi-channel digital media plans that align with business objectives
• Works closely with Associate Director to ensure plans across all events are leveraging best practices and optimal media mix
• Actively identifies cross-media optimizations while also taking into account the larger business goals
• Measure results, analyze effectiveness, and provide key insights on overall plan performance
• Identify and incorporate first-to-market (alphas, betas) into media plan

General Knowledge
• Proactively monitor media landscape and identify relevant trends pertinent to our business
• Construct publisher recaps, trends and POVs upon request
• Identify and share best practices, wins, recaps regularly
• Proactive thinking and identifying operational optimizations

Communication
• Communicates with confidence and displays strong ability to speak as it relates to campaign performance and industry trends

WHAT THIS PERSON WILL BRING
• 5+ years experience in Digital Media
• In-depth understanding of media planning, negotiation, and performance analysis
• 1+ years of people management
• Knowledge of media landscape and how channel mix impacts goals of overall media plan
• Experience across digital media, including Paid Search, Social, and Programmatic; agency experience highly preferred
o Social Platforms (Facebook/Instagram, Snapchat, TikTok)
o DSPs (Google's DV360, The Trade Desk, Amazon AAP, Verizon/Oath)
o Paid Search (Google Ads, SA360)
o Digital ad trafficking tools (Campaign Manager/DCM, etc.)
• Working comprehension of strategy development and required media math
• Strong degree of accuracy and attention to detail
• Ability to thrive in a very fast-paced environment with high volume
• Proven record of effectively managing large budgets, driving quantifiable results
• Proficiency in Microsoft Excel, including advanced formulas, pivot tables and vlookups
• Excellent verbal and written communication skills
• Ability to maintain efficient communication across different teams
• A passion for everything digital, with an active interest and understanding of online advertising and industry trends?

BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.


The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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