Director, Brand Growth

This is a Full Time Job

The Director, Brand Growth – Beverage will play a pivotal role in shaping and executing the strategic direction of Live Nation's owned food and beverage brands. You will oversee overall brand direction and be responsible for developing and implementing innovative strategies to drive brand experience, product expansion, consumer engagement and revenue growth.You will be directly involved in all facets of brand management, with a focus on:
• Ownership of brand strategy and business planning for food or beverage portfolio
• Accountable for brand experience at venues, festivals and partner properties
• Development of brand standards, quality control and customer satisfaction measures
• Innovation and growth, including development of expansion plans and new partnerships
• Regional marketing, onsite merchandising and integrated fan journey communication

WHAT THIS ROLE WILL DO
• Liaise with internal teams including Venue Nation, Media & Sponsorship, and Live Lab to develop and execute brand strategies both within and outside of LN venues
• Align with festival operators outside of Venue Nation to understand how product can exist within each of their operations
• Conduct market research and analyze consumer insights to identify new opportunities for innovation and brand expansion
• Make recommendations on brand experiences and activities, including product, promotion and distribution
• Add product/ingredients to all major broadliner distribution channels
• Own expansion and go-to-market strategy, including securing new partnerships and conceptualizing creative regional marketing ideas to drive brand awareness and growth
• Develop brand kit of parts to guide how and where brands show up, elevating brand equity
• Work with Venue Nation and operators to develop franchise brand standards; manage brand and quality standards to strengthen consumer experience
• Monitor and analyze performance metrics to track effectiveness of marketing strategies and make data-driven decisions
• Manage detailed budget to actively monitor and maximize ROI based on business and brand objectives
• Lead development and execution of retail strategy to enhance product positioning and grow market share

WHAT THIS PERSON WILL BRING
• 5+ years experience in brand management, consumer marketing or growth, ideally within food & beverage, CPG, QSR or hospitality
• Record of success delivering innovative marketing programs with measurable results
• Demonstrated ability to work effectively with cross-functional teams and gain credibility amongst peers, managers and other leadership stakeholders
• Entrepreneurial spirit, self-starter who sees opportunities for growth and can implement them quickly
• Ability to manage through ambiguity in a new strategic role within the organization
• Understanding of tied-house laws and other alcohol compliance regulations
• Knowledge of competitive landscape and market research with ability to implement into decision-making
• Excellent project management skills and ability to manage multiple priorities in a fast-paced environment
• A proven understanding of data analysis and reporting
• Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel; proficiency in Keynote is a plus
• Strong passion for music, including knowledge of current/relevant artists and industry trends
• Willingness to travel preferred

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH: 401(k) program with company match, Stock Program

FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to

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