
Integrated Marketing Manager, Media & Sponsorship
LiveNation
New York, NYThis is a Full Time Job
THE JOB
The Live Nation Integrated Marketing team creates innovative and engaging marketing platforms that are designed to solve client challenges through the powerful lens of live music culture.
WHAT HIS ROLE WILL DO
• Develop smart marketing programs for prospective brand clients, leveraging the latest Live Nation properties, assets, and products (including experiential activation, digital/mobile media, social engagement, and content).
• Compose clear, concise, and visually engaging marketing proposals and sales collateral for potential partners, including copywriting, deck design, and sourcing visuals.
• Assist in presenting concepts to prospective clients in tandem with the National Sales team.
• Gather and analyze quantitative (via proprietary and third-party tools) and qualitative research on consumer behavior, marketing and cultural trends, and specific industry/client businesses to enhance sales probability.
• Actively participate in team brainstorming sessions.
• Coordinate communication with internal and external stakeholders related to pitch development.
• Build detailed budgets for proposed marketing programs.
• Create and maintain organizational documents, including tracking documents, opportunities calendar, timelines, status sheets, image banks, resources, etc.
WHAT THIS PERSON WILL BRING
• 5+ years of experience in brand marketing, advertising, cross-platform media, or entertainment marketing.
• 4-year college degree or equivalent experience.
• Excellent writing, communication, organization, and project management skills.
• Highly effective at managing multiple deadlines and prioritizing tasks.
• Extremely resourceful and works well within a team environment.
• Excellent interpersonal skills for building relationships internally and externally.
• Flexible, fast learner with a high degree of self-initiative.
• Fluency in Microsoft Office and Apple products, especially Keynote and Excel. Photoshop and Illustrator experience is a plus.
• Experience navigating research tools such as YouGov, comScore, Quantcast, Simmons, Nielsen, etc.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
The expected compensation range for this position is:
$70,000-80,000
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Salary/Benefits
$70,000.00
- 80,000.00
per year