
Integrated Marketing Specialist
LiveNation
New York, NYThis is a Full Time Job
THE JOB
The Live Nation Integrated Marketing team creates innovative and engaging marketing platforms that are designed to solve client challenges through the powerful lens of live music culture.
This position's primary role is to create marketing campaigns for prospective corporate advertisers in an effort to win profitable business while working in a fun and dynamic environment with a group of forward-thinking individuals.
WHAT THIS ROLE WILL DO
• Develop smart marketing programs for prospective brand clients leveraging the latest Live Nation properties, assets and products (including experiential activation, digital/mobile media, social engagement, and content)
• Compose clear, concise and visually engaging marketing proposals in response to brand RFPs including copywriting, deck design, and sourcing visuals
• Gather and analyze quantitative (via proprietary and 3rd party tools) and qualitative research on consumer behavior, marketing and cultural trends, and specific industry/client businesses to enhance sales probability
• Actively participate in team brainstorming sessions
• Coordinate communication with internal and external stakeholders related to pitch development
• Develop detailed budgets for proposed marketing programs
• Create and maintain organizational documents including: Tracking documents, Opportunities Calendar, Timelines, Status Sheets, Image Banks, Resources, etc.
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WHAT THIS PERSON WILL BRING
• 1-2 years experience in advertising, marketing, cross-platform media or consumer promotions
• Excellent writing, communication, organization and project management skills
• Highly effective at managing multiple deadlines and prioritizing tasks
• Extremely resourceful and works well within team environment
• Flexible, fast learner with a high degree of self-initiative
• Fluency using Microsoft Office / Apple products, especially PowerPoint and Excel, Keynote
• Experience with online research tools comScore, Simmons and Nielsen @plan preferred
• 4-year college degree, or equivalent experience
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Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
The expected compensation for this position is:
$64,350
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Salary/Benefits
$64,350.00
- 64,350.00
per year