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Regional Marketing Manager
LiveNation
Charlotte, NCThis is a Full Time Job
THE JOB
We are currently looking for a Regional Marketing Manager. This person, under guidance of the Regional Marketing Management Team, will be responsible for multiple tasks that are essential to the success of Live Nation's marketing efforts including the development and presentation of marketing plans to artist representatives, direction and implementation of local marketing promotions and management, and management of multiple event advertising budgets for club & theatre shows. This role will also maintain a dotted line into our Venue Nation organization, working with Venue Nation Operations & marketing teams to deliver on operational goals and fan-first experiences within our owned and operated venue portfolio.
WHAT THIS ROLE WILL DO
• Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the club and theatre level
• Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
• Partner with the local talent buying team to manage the success of events across multiple venues
• Develop impactful promotions for Live Nation events using multiple regional media partners
• Compile and share extensive audience and artist demographic information to shape development of marketing plans
• Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
• Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
• Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
• Compile advertising settlement documents as needed for local events
• Work with internal stakeholders to provide post show marketing analytics recaps to artists
• Ability to work extended hours, including weekends and evenings, is required (as dictated by show dates, deadlines, etc.)
• Assist in additional duties as needed
SKILLS/COMPETENCIES
• Bachelor's degree preferred, but not required
• Strong organizational skills and attention to detail
• Minimum of 3+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
• Minimum of 3+ years prior experience working with artist marketing representatives
• Minimum of 3+ years prior experience managing local media relationships
• Deep interest in discovering new music and marketing a wide variety of genres and emerging artists
• Ability to work day, evening and weekend hours, based on the needs of daily business operations
• Ability to work in a very busy, high-pressure, team setting
• Ability to troubleshoot and problem solve independently
• Excellent communication skills, both verbal and written
• Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.
BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.