Senior Director, Social Media

This is a Full Time Job

Member Summary

Quick Summary (full description below):
Live Nation Concerts is seeking a Senior Director of Social Media to lead the strategy, creative execution, and team management for its global social platforms. This role requires expertise in social media marketing, content production, audience engagement, and strategic partnerships to grow brand presence and fan engagement across multiple platforms.

Years of Experience Required: 10+ years overseeing brand social media accounts (120+ Months)
Salary: $144,000 - $180,000 per year
Required Experience: Expertise in multi-channel social media strategy, content creation, fan engagement, analytics, and team leadership.
Preferred Skills/Experience: Experience working with entertainment and music marketing teams, influencer partnerships, paid social strategies, and analytics tools such as Sprinklr, Spredfast, and Sprout.
Workplace Requirements: Beverly Hills, CA | In-office
Education Requirements: Required: Not specified | Preferred: Bachelor’s degree in Marketing, Advertising, Public Relations, or Communications
Hard Skills Required: Social media marketing, content strategy, analytics, crisis management, influencer collaborations, and digital advertising.
Soft Skills Required: Leadership, strategic thinking, adaptability, problem-solving, strong communication, and team collaboration.
Benefits: Medical, dental, and vision coverage, 401(k) with company match, free concert tickets, paid time off, tuition reimbursement, volunteer time off, and family support programs.

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Full Posting

Live Nation Concerts
Senior Director of Social Media – Beverly Hills, CA

Responsibilities:

#Strategy & Operations
• Lead Live Nation’s global social strategy across TikTok, Instagram, Facebook, Twitter, YouTube, and emerging platforms.
• Oversee paid boosting strategy, collaborating with creative, paid social, and analytics teams to optimize performance.
• Monitor social media trends and introduce innovative strategies across platforms such as Twitch, Reddit, and Discord.
• Lead crisis management for social media, working closely with Corporate Communications on fan and artist-related issues.
• Manage community engagement and customer service responses in collaboration with internal teams.
• Develop key performance indicators (KPIs) and reporting systems to measure social performance.
• Oversee social content distribution across Live Nation channels, including websites, apps, and syndication partnerships.

#Creative Execution
• Partner with the Creative Director to develop and execute social-first content strategies.
• Oversee content capture at live events, festivals, and award ceremonies.
• Manage production schedules and publishing calendars for social content.

#Team Leadership & Collaboration
• Manage a team of seven social media managers, fostering career growth and leadership development.
• Work closely with creative, production, post-production, and influencer teams to optimize content distribution.
• Develop relationships with major social media platforms to access new features and beta programs.

Requirements:
• Experience: 10+ years overseeing brand social media accounts and developing multi-channel content strategies.
• Industry Knowledge: Deep understanding of social media culture, fan engagement, and music/comedy marketing.
• Technical Skills: Social analytics, performance tracking, paid social advertising, and influencer marketing.
• Soft Skills: Strong communication, leadership, adaptability, and ability to manage high-profile campaigns.
• Workplace: Beverly Hills, CA | In-office

Preferred Qualifications:
• Established relationships with entertainment/music marketing teams at major social media companies.
• Experience in paid social strategy, analytics, and crisis management.
• Knowledge of influencer management and partnerships.
• Familiarity with analytics and social listening tools such as Sprinklr, Spredfast, Sprout, Listen First, and Keyhole.

Compensation & Benefits:
• Salary: $144,000 - $180,000 per year
• Benefits Include:
- Medical, dental, and vision insurance
- 401(k) with company match
- Free concert tickets
- Paid time off, including holidays and personal days
- Tuition reimbursement and student loan repayment
- Volunteer time off
- Family support programs, including parental leave and fertility assistance