Sr. Marketing Analyst
LiveNation
Beverly Hills, CAFull Time Job
The Sr. Marketing Analyst is responsible for analyzing digital media campaigns and tactics for Live Nation in North America. They will partner with the planning and strategy teams across the entire campaign development process to support data and analytics needs to inform planning decisions, define KPIs, validate that tracking is in place, measure performance, and provide analysis and recommendations based on learnings.
This position is responsible for analyzing and interpreting data, distilling learnings into insights, crafting data into stories in presentation formats, presenting learnings to multiple teams, ideating on testing opportunities, and being an analytics thought partner to the media team.
The ideal candidate will be an effective storyteller, curious, detail-oriented, and able to extrapolate meaningful and actionable insights from data. They will bring a mix of skills and knowledge that span digital media, business growth optimization, creativity, and an ability to scale up learnings across a large volume of campaigns.
This person will report to the Manager, Marketing Analytics.
WHAT THIS ROLE WILL DO
• Conduct in depth ad hoc marketing analysis as identified by strategic partners and planners
• Synthesize data into clear, actionable insights and recommendations that drive business results
• Collaborate with business stakeholders to understand their objectives, gather their requirements, and define KPIs, tracking, analytics and reporting for campaigns and channels
• Drive automation and scale of analytics through creation of tools, self-service dashboards, and self-contained presentations
• Create and maintain marketing analytics reports and dashboards as needed, ensuring consistency of data sources, metrics and approach and driving adoption across the organization
• Perform advanced, exploratory, and ad hoc analysis on diverse data sets, requiring writing and running SQL queries to access data across multiple tables within data warehouses
• Be the expert on media performance measures and metrics (ROAS, CAC, CM, etc.) and determine factors that influence those metrics across the Live Nation business
• Effectively communicate complex analyses to stakeholders, through compelling writing, creative presentation decks and verbal storytelling
• Contribute to the development of performance forecasting and planning tools
• Support media testing operations as needed including testing ideation, test plan design, recommendations and integrated readouts
• Assist with the maintenance of marketing data sources through escalation of discrepancies to engineering and technical teams
WHAT THIS PERSON WILL BRING:
• Bachelor's degree from an accredited university or college in Computer Science, Marketing Science, Marketing Analytics or similar field
• 3+ years of work experience in analyzing and reporting on digital media channels and performance (paid search, paid social, programmatic display)
• Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams
• Proficiency with data visualization, deck design, storytelling and presenting complex information
TECHNICAL SKILLS/COMPETENCIES
• Understanding of key media performance metrics including ROAS, ROI, CAC, Contribution Margin, etc.
• Experience creating dashboards, authoring reporting and troubleshooting BI reporting and dashboard platforms such as DOMO, Tableau or similar tools
• Experience with digital media platforms such as SA360, The Trade Desk, Campaign Manager, Facebook Ad Manager, YouTube Analytics, etc.
• Able to write and run complex SQL queries to pull data required across multiple tables
• MS Excel expertise – lookups, pivot tables, and complex formulas
• Proficiency in presentation tools such as PowerPoint or Google Slides
Desired:
• Knowledge of statistics, measuring statistical significance, and statistical testing methodologies
• Experience working at a growth stage Internet, software, DTC or similar company desired
• Experience working in Entertainment or Live Events industry
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, bre
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Salary/Benefits
$16.00 per hour