Vice President of Digital Marketing Strategy

This is a Full Time Job

Vice President - Digital Marketing Strategy

THE ROLE

The Vice President of Digital Marketing Strategy will lead digital marketing efforts across Live Nation's core divisions - Concerts, Venues, Ticketing, and Sponsorship. This role involves developing and executing innovative, data-driven marketing strategies to drive ticket sales, enhance fan engagement, and unlock sponsorship opportunities across our live events portfolio. The VP will collaborate closely with senior executives to align marketing initiatives with business objectives, ensuring a clear understanding of how digital marketing contributes to overall success.

WHAT THIS ROLE WILL DO
• Lead Strategy & Execution: Develop and implement a global digital marketing strategy aligned with Live Nation's business goals across live events, while driving cross-functional collaboration with concerts, venues, ticketing, and sponsorship teams.
• Drive Data-Driven Insights & Optimization: Leverage analytics to monitor campaign performance, refine strategies, and optimize marketing efforts (traffic, engagement, ROI), while driving A/B testing and other data-driven tactics for continuous improvement.
• Enhance Fan Engagement & Retention: Use digital channels to improve the fan journey from event discovery to show day, implementing personalized campaigns, rewards programs, and leveraging emerging technologies (AR/VR, AI) to boost fan engagement.
• Champion Innovation & Technology: Stay ahead of industry trends, champion new digital marketing technologies, and partner with tech teams to create marketing capabilities and automations that streamline operations and enhance the fan experience.
• Manage Budget & Resources: Oversee and optimize the digital marketing budget, ensuring resource allocation aligns with business goals and delivers measurable results, while managing team and technology costs efficiently.
• Lead & Develop Team: Build, mentor, and lead a high-performing digital marketing team, fostering creativity, collaboration, and continuous professional development to stay ahead of industry trends.

WHAT THIS PERSON WILL BRING
• 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.
• 2 to 5 years of experience as a strategy consultant at a top tier firm preferred
• Proven track record in developing and executing successful digital marketing growth strategies across multiple channels and regions.
• Experience partnering with senior executives and talent to drive digital marketing innovation and transformation
• Ability to roll-up your sleeves and get into the weeds to deliver meaningful change and impact for the business

Skills & Knowledge:
• Expertise in digital marketing tools and platforms (social media, programmatic, SEO/SEM, CRM, etc.).
• Strong understanding of analytics tools (Google Analytics, social media insights, BI tools, etc.) and ability to distill data into actionable insights
• Strong leadership, communication, and interpersonal skills.
• Experience managing large, cross-functional teams and navigating complex organizational structures
• Expert in Excel and PowerPoint

Education:
• Bachelor's degree in Marketing, Business, or related field (MBA preferred)

Additional Qualities:
• Passion for live events, entertainment, and technology.
• Creative and innovative thinker with a strong ability to drive results in a fast-paced, dynamic environment.
• Excellent problem-solving, organizational, and project management skills

BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match