Marketing Manager

This is a Full Time Job

Job Title: Marketing Manager
Location: LOL Entertainment
Employment Type: Full-Time/Hybrid Role
Reports To: VP, Sales & Marketing

Job Overview

As the Marketing Manager at LOL Entertainment, you'll work closely with the VP of Sales and Marketing to drive the success of our portfolio of location-based entertainment concepts. You'll own the tactical, day-to-day execution of marketing activities, manage a growing team, and be instrumental in taking our brand to the next level. If you're a motivated, solutions-driven professional ready to pave the way for big opportunities, we want you on our team.

Key Responsibilities

Tactical Marketing Execution:
• Oversee all day-to-day marketing activities, ensuring campaigns are executed on time, within budget, and aligned with company goals across all brands: Museum of Illusions, Cluville, Sandbox VR, and Time Mission.
• Plan and execute email marketing campaigns, website updates, and assist in digital advertising initiatives.
• Develop and coordinate promotional campaigns, including special events and promotions, tailored to our growing portfolio.

Communication and Coordination:
• Regularly communicate with managers at each location-based entertainment concept to ensure they are informed about upcoming events, promotions, and campaigns.
• Maintain consistent communication with the customer service team to ensure they are up to speed on current events, promotions, and updates across all locations and brands.
• Act as the central hub for marketing information, ensuring all key stakeholders have the resources they need to succeed.
• Maintain an organized calendar of marketing activities and deadlines.

Team Management:
• Supervise and support the graphic designer to ensure consistent brand visuals and timely project completion.
• Collaborate with the content manager and social media specialist to align messaging and strategy across all platforms.
• Provide clear direction, constructive feedback, and opportunities for professional growth to team members.
• Support the marketing team with ad hoc projects and tasks as needed.

Brand Representation:
• Act as a key representative of LOL Entertainment's marketing efforts, presenting a professional and polished image in all internal and external interactions.
• Act as the first point of contact for inbound marketing inquiries from internal and external stakeholders; coordinate responses or delegate tasks to appropriate team members.
• Build and maintain strong relationships with partners, vendors, and influencers to amplify brand visibility.
• Attend networking events, trade shows, and promotional opportunities as needed to champion the brand.

Reporting and Analytics:
• Track and analyze the performance of marketing campaigns, using data to optimize tactics and improve ROI.
• Prepare regular reports for the VP of Sales and Marketing, highlighting successes, challenges, and opportunities.

Collaboration and Problem-Solving:
• Work closely with the VP of Sales and Marketing to ensure all initiatives align with broader strategic goals.
• Take initiative to identify challenges, propose solutions, and execute plans effectively, even in unstructured situations.
• Act as a resource for new ideas and approaches that align with the company's bold and fun brand voice.

Marketing Strategy Support:
• Assist in translating high-level strategy into actionable plans, bridging the gap between vision and execution.
• Stay up to date with industry trends and competitors, bringing innovative ideas to the table.

Qualifications
• Bachelor's degree in marketing, communications, or a related field.
• 3-5 years of experience in marketing preferred, preferably within entertainment, attractions, hospitality, or a related industry; other industries acceptable
• Proven track record of managing and executing multi-channel marketing campaigns.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Highly organized and detail-oriented, with strong project management skills and the ability to juggle multiple projects and deadlines
• Exceptional communication skills, both written and verbal, with a professional and approachable demeanor.
• A passion for creating unforgettable experiences and a drive to grow within a fast-paced, entrepreneurial environment.

We're a growing company with big ambitions and we want someone who is ready to grow with us. If you're driven, adaptable, and ready to take your career to the next level, we'd love to hear from you!

*Must provide a resume and cover letter to be considered for position.