Senior Integrated Marketing Manager

This is a Full Time Job

Job Title: Senior Manager, Integrated Marketing

Department: Marketing

Reports to: Director, Integrated Marketing

Manages: Integrated Marketing Manager, Associate Integrated Marketing Manager - South Bay Lakers

Collaboration: Daily collaboration across the Integrated Marketing Team and with Brand Strategy, Marketing Operations and Creative and Content teams; Regular collaboration across the organization including Game Operations, Ticketing, Corporate Partnerships, Community and Communications

Team Overview: Integrated Marketing is the heartbeat of the marketing department, building seamless and connected pathways to fans to drive growth and engagement. Considering the full marketing mix with a spotlight on digital and social, the integrated marketing team is responsible for developing and executing detailed marketing plans, derived from Brand Strategy with support from Marketing Operations. As fan and channel experts, Integrated Marketing understands and implements the best ways to connect with fans based on campaign objectives.

Position Summary: The Senior Manager of Integrated Marketing is responsible for leading the development and execution of Los Angeles Lakers and South Bay Lakers marketing plans throughout the year, with support and guidance from cross-functional partners in Marketing Operations, and Brand Strategy. From season-long brand campaigns to high-profile milestones like uniform launches and NBA All-Star, this position leads fan engagement planning and execution to support revenue growth. Additionally, this role is responsible for managing paid media initiatives focusing on social and digital while considering all marketing touchpoints across paid, earned and owned. The ideal candidate is a strategic marketer, proactive planner and results-driven collaborator who can simultaneously manage long-term and short-term projects end-to-end.

Essential Functions (Duties & Responsibilities**):

Fan Growth and Engagement
• Leads brand and milestone marketing planning for the Los Angeles Lakers and South Bay Lakers to drive interest and grow fan engagement
• Develops and implements integrated marketing tactics with an eye toward holistic storytelling to create an omnichannel experience for consumers around the world
• Considers a wealth of touch points and formats across paid, earned and owned, including TV, video, radio, print, photo, graphics, digital, mobile, social, OOH, celebrity, influencer, creators, partners, experiential, events, giveaways, community programming, retail, e-commerce, in-arena, in-game and in-broadcast
• Manages paid media planning and execution that focuses on social and digital while considering other touchpoints
• Uses channel and platform expertise, industry best practices and KPIs to architect and systemize clear rationale and blueprints for engagement, creating best-in-class experiences while optimizing resources
• Leads fan data initiatives creating a holistic view of the ecosystem and fan experience

Campaign Planning and Implementation
• Builds the season-long marketing plan for the Lakers brand campaign, in partnership with Brand Strategy to serve business objectives and drive a holistic narrative across the season
• Develops marketing plans for tentpole moments, league milestones and cultural moments – everything from the NBA Cup and NBA All-Star to jersey launches and retirements
• Oversees development and implementation of the South Bay Lakers marketing plan
• Collaborates with channel experts (social, digital, email, app) across the integrated marketing team to propose and implement best-in-class campaign tactics to reach fans where they are
• Identifies, develops and requests creative deliverables, content needs and comprehensive asset production within reasonable and achievable timelines and budgets, as guided by marketing operations, working with the Creative and Content team to deliver high-performing assets to fans
• Partners with Talent and Influencer Relations to incorporate talent integrations into marketing plans and International Marketing to ensure cohesive integration of international executions
• Collaborates with Corporate Partnerships team to ideate and fulfill sponsorship integration across campaigns and programs

Team Leadership
• Drives expectations for the highest quality work, delivered against organization goals
• Supports team development to continually improve quality and increase efficiency
• Partners daily with marketing operations to ensure effective project management and resourcing to meet deadlines and keep pace with the rapid nature of the business
• Perform other duties as assigned by executive management

**Responsibilities subject to change based on organizational needs and direction from management.

Education: Bachelor's degree in marketing, advertising or related field; advanced and continuing education preferred

Previous Experience:
• Minimum 8-10 years in marketing, minimum 5 years in brand or integrated marketing
• Minimum 5 years management experience
• Proven success launching and implementing brand campaigns and integrated marketing campaigns for high-profile global brands
• Agency management

Technology Capabilities:
• Adobe Creative Suite
• Understanding of asset design and production requirements across platforms
• Project Management Software (Jira, Trello, Wrike)
• Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)

Knowledge, skills, abilities:
• Demonstrated leadership skills in marketing with a deep understanding of marketing principles, analytics, service management, stakeholder alignment and fan engagement
• Ability to be guided by and adhere to a strategic brief, translating business objectives and brand strategy into tactical fan engagement
• Expert planner and collaborator who is proactive and can roll with the read and react nature of a team business
• Ability to bring innovative and creative activations to bear while working within mandatory parameters including league rules, short timelines and limited budget
• Proficiency in briefing creative needs with clear direction on fan takeaway and production requirements
• Ability to balance tactical innovation and continued relevance while embracing a legacy organization
• Ability to simultaneously manage multiple programs at varying scales with mixed deadlines
• Expert content planning and content integration to maximize channels and production while understanding need for bespoke opportunities and continual evaluation of best practices
• Works at both a strategic level as well as operating day-to-day activities
• Ability to work in a high-energy, fast-paced, dynamic environment and make instant, quality decisions
• Scrappy, nimble and comfortable managing effectively with changing information without getting stuck
• Detail-oriented and a logical approach to problem solving
• A passion for basketball and sports business

Physical Demands: N/A

Location: El Segundo (offices M-F), downtown Los Angeles (Crypto.com arena for Laker home games), other occasional off-site events

Travel: Up to 10% of the time

Hours: This position requires continual attention due to the perpetual nature of the NBA season; after-hours time is mandatory; must be available to work evenings, weekends and holidays

The pay range for this role is $100,000 to $115,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

By continuing with an application, you agree to the Lakers Applicant Privacy Policy and Notice.