Director, Strategic Communications
Monumental Sports and Entertainment
Washington, DCThis was removed by the employer on 8/30/2023 4:31:00 PM PST
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Full Time Job
In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals', Wizards', and Mystics' games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.
In addition to Capital One Arena – a venue which hosts 3M visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000 live event venue on George Mason University's campus).
In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook. The space now also boasts a destination culinary experience, Guy Fieri's DC Kitchen Bar.
MSE opened ''District E powered by Ticketmaster'' in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.
MSE proudly promotes its core values for all those that interact with the company. As a member of our team:
• You will provide first-class customer service and value for our fans.
• You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
• You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
• You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
• You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
• You will innovate. We are nimble and first to market. We are not averse to risk.
• You will have fun. We are in the business of happiness.
Position Overview: The Director, Strategic Communications is responsible for implementing a communications plan for elevating brand awareness and promoting a positive reputation for MSE's sports network and affiliate media platforms, venues owned and/or operated by MSE, and broadening coverage opportunities in the Richmond and Baltimore media markets. Successful candidates will tap into their existing media relationships across a wide variety of beats and issue areas and grow their network while implementing tactics for consistent positive press coverage.
Do you have experience in corporate communications and are you passionate about creating and delivering clear and concise content? We would love to hear from you!
Responsibilities:
• Lead all communications for Monumental Sports Network, including the design and execution of an earned media communications plan to elevate the network's brand and digital platforms.
• Drive consistent coverage to help the network team meet their business objectives, gain new subscribers, and complement the paid marketing effort.
• Pitch and place network executives for conference panels, act as moderators, present at elite speaking engagements, and write thought leadership pieces/op-eds.
• Draft and submit nominations and network principals for industry awards.
• Manage earned media for MSE's venues by building a program for consistent coverage of MSE's new pre/post-game events spaces and facilities and a strategic earned media plan to help each achieve business objectives.
• Drive an earned media plan to educate fans on enhancing their experience while attending games, concerts, and events including media placements on the new technologies, innovations, renovations, and capital improvements at Capital One Arena.
• Host special guests, reporters, third party allies, and groups at games and events throughout the season.
• Build coverage opportunities in the Richmond and Baltimore media markets to reach fans who consume MSE teams' games on the network and consistently travel to Capital One Arena from these markets for entertainment.
• Provide research and analysis on corporate communications projects and reports, as needed.
• Other duties as assigned.
Minimum Qualifications:
• Bachelor's Degree.
• 5 years communications work experience.
• Previous project management and planning experience.
• Self-starter, possesses a high-level of attention to detail. Has meticulous follow-through, results driven.
• Ability to prioritize workload in a timely manner in a dynamic and fast-paced environment.
• Ability to work effectively both independently on and a team.
• Excellent interpersonal, written, and verbal communication skills.
• Flexibility to work evenings and weekends, as needed.