Social Media Strategy & Insights Coordinator

This is a Full Time Job

As the Coordinator, Social Media Strategy & Insights, you will provide crucial business insights to drive key decisions and strategies to grow NBC Sports’ social business. You should have both a keen eye for what makes good social content and understands the data and insights that inform smart business decisions.

This full-time position sits on the NBC Sports marketing team and reports to the Director, Social Media Strategy & Insights.

Responsibilities:
• Analyze and report on data and performance for the NBC Sports owned social portfolio and deliver reports and insights to help shape and drive content strategy
• Observe and evaluate user behavior and content performance on a variety of social platforms (Instagram, TikTok, Facebook, X, etc.) to  further specialize and tailor content for our audience
• Evaluate and report on trends and performance from talent, partner leagues/teams/athletes and competitors
• Engage in social listening projects and deliver insights on audience conversation and sentiment
• Coordinate with members of the Marketing Strategy team to share insights and help inform and learn from season-long and tentpole event strategies
• Gather data for and report on NBC Sports branded content efforts
• Other duties as assigned by Director, Social Media Strategy & Insights and Vice President, Social Media

Qualifications

Basic Qualifications
• Bachelor’s Degree in Marketing, Communications, Business, Digital Media, or a related field; or equivalent work experience
• Minimum one (1 ) year of relevant work experience or related internships
• Experience in social data or listening platforms (Meta Business Suite, Sprout Social, Brandwatch, Comscore, Meltwater or other related applications)

Desired Characteristics
• Proficiency in social data or listening platforms
• Ability to derive key insights from data and distill them into actionable insights and strategies
• Vast knowledge of sports and internet culture

Additional Requirements:
• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
• Must be willing to work in Stamford, CT
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

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