Director, Insights & Cultural Intelligence, Paramount Advertising

This is a Full Time Job

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount , Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

Overview & Responsibilities

Our Team

The Audience Impact & Intelligence team are a specialized group of strategists and researchers who power advertising sales with audience-forward, culturally fluent insights for the ever-changing media ecosystem. We inspire our advertising sales teams with deep audience understanding, strategic insights and data clout for their clients. We specialize in studies, surveys, data sets and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency and culture.

On this team, we value diversity of thought, and we believe your hobbies and unique viewpoints are just as important as your previous work experience! We view the world not only from our desks, but also via immersive experiences that inspire us, keep us ahead of the ever-changing cultural landscape, and, with any luck, make us better researchers and strategists.

So, what's the job?

The Insights & Cultural Intelligence team is responsible for unearthing insights about different audiences and the cultural context in which they exist. Reporting to a Senior Director, this person will primarily support the Advertising Sales teams, and their clients, with meaningful insights, thought leadership, and future-forward cultural intelligence across audiences, business units, and subjects. We are looking for a team-oriented researcher and storyteller who can take part in brainstorms and craft culture-forward narratives across a variety of topics! You will also work closely with the team and external research partners and provide operational and executional support on a wide variety of assignments, including, but not limited to: research, analysis, storytelling, and project management. You will need to be both deeply creative and simultaneously analytical, business-oriented, and comfortable with project management.

None of your days will be the same, and projects and team needs are always changing. The efficient Director will need to get going quickly and possess a deep desire to think of creative ways to tell a story. Our operation is like a small start-up within a larger corporate entity, so being a quick study will count for a lot. Being someone who is resistant to change will not.

Sound like you? Good. Let’s read on.

Day-to-day responsibilities include, but not limited to:
• Support the Advertising Sales teams through the development of engaging, research-based insights stories about audiences, business products and the media landscape, and cultural or seasonal topics
• Lead cross-disciplinary working team(s) dedicated to implementing projects.
• Manage the production or execution of materials affiliated with those insights stories (e.g., assessments, strategies, qualitative and quantitative research studies, videos, creative concepts, industry analyses, presentations & events)
• Research and analyze applicable industry and cultural trends, as well as shifts in consumer behavior; evaluate business problems
• Brainstorm and implement innovative ways to approach research, innovative methodologies and compelling storytelling and apply it to Paramount business
• Write & edit public-facing materials such as reports, ar