Senior Manager, Advertising Insights

This is a Full Time Job

Overview and Responsibilities:

The Audience Impact & Intelligence team (AI&I) are a specialized group of strategists and researchers who power advertising sales with audience-forward, culturally fluent insights for the ever-changing media ecosystem. We inspire our sales teams with deep audience understanding of strategic insights and data clout for their clients. AI&I is charged with making the consumer connection with Paramount's many varied audiences, across all platforms, by providing expertise in generational and life-stage segments. We specialize in studies, surveys, data sets and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency and culture.

On this team, we value diversity of thought, and we believe your hobbies and unique viewpoints are just as important as your previous work experience! We view the world not only from our desks, but also via immersive experiences that inspire us, keep us at the forefront of the ever-changing cultural landscape, and, with any luck, make us better researchers and strategists. Reporting to the Director of Market & Cultural Intelligence, this Senior Manager will primarily support the team with data and insights that inform marketplace and cultural intelligence, helping to tell the story of how Paramount's network and brands work to hit advertiser targets and make an impact on consumer decisions. We are looking for a team-oriented researcher and storyteller who can craft narratives on market, business, audience and cultural topics. Sound like you? Good. Read on.

Day-to-day responsibilities include, but not limited to:
• Support the Advertising Sales teams through the development of engaging, research-based insights stories to help contextualize the advertising marketplace, the media landscape, business developments across categories and cultural or seasonal topics
• Build compelling marketplace intelligence products and offerings to inform and support our sales teams
• Research and analyze applicable industry, advertising marketplace and cultural trends, as well as shifts in consumer behavior
• Build compelling insight stories into actionable short-form and long-form content for internal and external use such as reports, whitepapers and presentations
• Brainstorm and implement creative ways to approach research, innovative methodologies and compelling storytelling
• Manage the production or execution of materials affiliated with those insights stories, including qualitative and quantitative research, creative materials and videos, presentations, editorial writing and events
• Mentor and manage a Senior Analyst

Basic Qualifications
• 7 years of experience in research, business development, marketing strategy or account planning
• Experience with project management, preparing briefing materials, wide range of qualitative and quantitative managing timelines and handling vendor relationships
• A wizard in Microsoft Word, PowerPoint/Keynote, Excel, Outlook, and Google

Additional Qualifications
• A strong interest in media and entertainment, business positioning, brand strategy, and culture, and the ability to think and write critically about how these elements interact
• Comfortable with data analysis as well as narrative storytelling
• Strong analytics background with qualitative and quantitative experience a plus
• Sound creative storytelling and writing abilities, with a knack for developing engaging materials such as topline analyses, presentation materials, articles, etc.
• Excellent communication with strong interpersonal skills and a desire to work collaboratively to share ideas
• A curious and resourceful approach, with a desire to analyze pertinent industry and cultural trends proactively
• Excellent desk research skills and ability to work in a fast-paced environment

ADDITIONAL INFORMATION

Hiring Salary Range: $115,000.00 - 122,500.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation.