Associate Media Manager

This is a Full Time Job

Associate Media Manager, Omnichannel, Prime Video


Prime Video is seeking a talented Associate Media Manager to build, optimize and deploy media campaigns in support of Prime Video and our growing library of Prime Original TV shows and movies. The successful candidate will have experience across a variety of paid & owned media channels (search, social, programmatic, email, push notification) and will have a proven track record of delivering results on campaigns, with the ability to multi-task and prioritize, plus a passion for testing, learning and making data-driven decisions.

You will launch content programs that impact millions of customers, operationalizing the activation of campaigns across key social and digital partners and platforms. You will work across internal partner teams including creative, media strategy, analytics and measurement. You will work with key media platforms such as Meta, Google, Microsoft, TikTok, and Programmatic Channels. You will also support Prime Video's customer engagement efforts by executing marketing campaigns across outbound channels, including email and push notifications. The role focuses on campaign build, QA, and performance analysis. Other responsibilities include collaborating with cross-functional teams and developing experiments to increase campaign effectiveness. You will be responsible for identifying new opportunities, testing new tactics and leaning into traction with an ownership stake in delivering against campaign objectives. You will be rigorously analytical, obsess over the impact of your campaigns, and test and deploy new tactics. Overall, you will be challenged to push boundaries, propose and execute new ideas, and establish best practices for Prime Video.

Key job responsibilities
• Launch, test and optimize media & marketing campaigns and strategies across a variety of paid and owned media channels.
• Own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategies and identify opportunities for improvement.
• Present to cross functional teams regularly on key campaign metrics and progress to goals.
• Continuously develop new ideas, and test them to identify best practices.

Qualifications
• 2 years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using data and metrics to measure impact and determine improvements
• Experience with onsite marketing, lifecycle marketing and digital advertising