Go-To-Market Lead, NBA League Pass, Us Sports Marketing

This is a Full Time Job

We're seeking an experienced sports marketing professional to join the US Sports Marketing team on Prime Video.

Operate as a GM with an owner's mindset as you lead Go-To-Market and build 360-degree marketing plans for Prime Video's debut as the exclusive third party provider of NBA League Pass. You'll work with cross-functional teams across Amazon (e.g., creative, O&O, product, paid media, production, programming) to build and execute integrated marketing plans that help us reach & exceed revenue, viewership, and other business goals. Your work will be highly visible and impactful, ultimately being a key driver in reaching ambitious goals.

Role can be based out of Amazon's Culver City, Seattle, or New York offices.

Key job responsibilities:

• Own the go-to-market strategy and lead 360-degree marketing plans for NBA League Pass.
• Own the main levers of the business to drive revenue and growth of the property.
• Responsible for understanding and leveraging the full toolkit we have available to drive revenue through subscriptions and retention.
• Serve as the marketing lead on global launches by identifying regional marketing contacts, delivering a unified approach, and ensuring streamlined communication across functional workstreams.
• Own the partnership with the paid media team and influence our paid media strategy across all live sports properties.
• Partner with different Amazon creative teams (e.g., Sports, Prime Video, Prime, central brand) to develop creative campaigns that inspire customers, engage fans, and drive growth of our service.
• Build relationships and become a trusted partner with the external leagues/organizations we work with.
• Collaborate closely with finance and accounting teams to develop and launch strategic price promotions.
• Influence product to ensure a best-in-class user experience, optimizing both revenue potential and customer satisfaction.
• Dive deep into the nuances of marketing performance and viewership to uncover insights and learnings that will improve performance over time.

About the team:

Prime Video has a vast selection of live and on-demand sports content including Thursday Night Football, WNBA, New York Yankees, National Women's Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.

Qualifications:

• 10 years of professional non-internship marketing experience
• Experience building, executing, and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Experience using data and metrics to drive improvements
• Experience using data and metrics to measure impact and determine improvements
• Experience communicating results to senior leadership
• A proven track record of owning marketing strategies that directly impact business goals