Live Events Product Marketing Manager

This is a Full Time Job

We are seeking a talented Owned & Operated (O&O) Product Marketing Manager to lead the strategy and media execution across PV's owned and operated marketing placements for Live Events across the Amazon ecosystem, including within the PV app experience, Amazon.com, Fire TV, and via PV mobile push notifications. In this role, you will be a key contributor to the overall Prime Video & Live Events campaign strategy as a Prime Video domain expert on best practices, as well as executing successful launches and the single source of truth for each new live event launch.

As an O&O Product Marketing Manager, you will be passionate about the large opportunity that our platform presents, with a track record of success in managing multiple projects simultaneously. You will have thrived and succeeded in delivering against assigned projects, facilitating progress and raising visibility of blockers. You should have a growth mindset with a passion to dive deep, project management skills, a high level of customer focus, and a track record in transforming marketing performance data into digestible, actionable insights. You are a self-starter, have a strong attention to detail, and are excited to work in a fast-paced and energizing environment. You can prioritize well, communicate clearly and compellingly, and challenge existing models as needed to ensure optimal customer experience.

You understand how to drive a high level of focus and operational excellence within your team, with clear escalation to leadership. While you are comfortable with autonomy, you are also skilled at collaborating across teams and understanding how to work through other groups to meet business goals. You are willing and able to handle campaign planning and activation day-to-day while also collaborating and contributing to planning best practices for future growth potential and efficiency.

You will drive marketing results including activations across campaigns for our Live Events, maximizing offshore resources while contributing to team SOPs, and identifying launch operation improvement opportunities with the north-star goal of driving customer PV streaming engagement and retention at scale. Utilizing an existing tool set across O&O media channels, you will raise the bar and expand our opportunities into new campaign launches and ad tech opportunities to automate tasks. Additionally, you will work closely with marketing stakeholders to develop cross-functional and holistic campaigns. You actively share knowledge to educate teams to help improve campaign performance across the customer journey and you will be challenged to push boundaries, propose and execute new ideas, and ensure best practices for Prime Video streaming growth.

Key job responsibilities
• Create, develop, and influence new live events campaign launch strategies to increase impact and operational excellence.
• Communicate and escalate launch blockers while facilitating progress and proposed solutions.
• Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your portfolio.
• Own a portfolio of campaigns in the Live Events space. While multiple teams (internal or external) are involved at different times along the campaign journey, you will oversee the quality of the plan strategies across the lifecycle, as well as managing the launch execution within the US.
• Manage offshore support for campaign launch tasks and identify new opportunities for use of offshore support to scale campaign launches accurately and effectively.
• Understand the competitive live events media landscape and keep abreast of industry trends to identify new opportunities to drive live events strategies and deliver results that directly contribute to our business goals.
• Collaborate with marketers in the US to drive execution of marketing experiments and campaign / channel holdouts.
• Collaborate with marketers to determine optimal placements within our PV owned and operated space.
• Participate in campaign readiness reviews and post-mortems to maintain a feedback loop from the Live Events team to marketing.
• Prepare walk-the-store decks to present to marketing leadership as required for the launch of new and existing live event properties.

Qualifications
• 2 years of professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience with onsite marketing, lifecycle marketing and digital advertising, or related non-internship experience
• Experience effectively communicating information in spoken and written form
• Experience building and executing on cross-functional programs or marketing campaigns from concept to completion