O&O Launch Manager - Music

This is a Full Time Job

O&O Launch Manager - Music, Prime Video Us

Prime Video is shaping the future of entertainment. Our mission is to build the most loved and talked about premium entertainment video service. Not only are we a one-stop hub for award-winning original programming such as Jack Ryan and The Boys, we also offer customers the ability to stream live events that are sponsored by Amazon Music like Stagecoach and the Amazon Music Live Concert Series during Thursday Night Football Season, all in one app. Prime has all your entertainment and streaming needs in a single membership-and that includes Amazon Music. This brings a unique opportunity to meet customers at the cross section of entertainment where streaming live events, music documentaries, and other music related cross over can be streamed through Prime Video. Additionally, our multi-dimensional experience allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon global media and entertainment offering through Prime Video and Amazon Music, along with the support of a passionate and diverse global team, is where creators and makers of all kinds can build their future. And we're just getting started.

We are seeking a talented Owned & Operated (O&O) Media Manager to lead the media execution across Prime Video's (PV) owned and operated marketing placements for Amazon Music live events and Amazon Original Exclusive Music related content in the PV app experience, on Amazon.com, via PV mobile push notifications and via PV emails to millions of customers. In this role, you will be a key contributor to the overall Prime Video & Music campaign launch strategy as a Prime Video domain expert on successful live event content launches, and the single source of truth for each new music content launch. As we scale launch coverage across channels, you will be directly responsible for the slate of our Amazon Original Music related titles in addition to Amazon Music live events.

As an O&O Launch Manager, you will be passionate about the large opportunity that our platform presents, with a track record of success in managing multiple projects simultaneously. You will have thrived and succeeded in delivering broadly adopted technology products in a high growth environment, where priorities and deadlines shift quickly. You should have a growth mindset with a passion to dive deep, strong project management skills, a high level of customer focus, and a track record of transforming marketing performance data into digestible, actionable insights. You are a self-starter who is comfortable with ambiguity, have a strong attention to detail, and are excited to work in a fast-paced and energizing environment. You are a strong leader who can prioritize well, communicate clearly and compellingly, and challenge existing models to introduce innovative thinking with strong customer focus.

You understand how to drive a high level of focus and operational excellence across teams and stakeholders, with clear escalation to leadership. While you are comfortable with autonomy, you are also skilled at collaborating across teams and understanding how to both influence and work through other groups to meet business goals. You are willing and able to handle administrative day-to-day while also collaborating and contributing to process planning and rollouts for future growth potential and efficiency.

Reporting to the Team Lead, O&O Live Events Launch Management, you will drive marketing results including activations across campaigns for our top music content, maximizing offshore resources while campaign managing your SOWs, and identifying launch operation improvement opportunities with the north-star goal of driving customer streaming engagement and retention at scale. Utilizing an existing tool set across O&O media channels, you will raise the bar and expand our opportunities into new campaign launches and ad tech opportunities to automate tasks. Additionally, you will work closely with Amazon Music, who focus on the Music's growth strategy for customers, and prioritization of Music campaign launch needs. You actively share knowledge to educate on behalf of the music and PV live events launch team to help improve campaign performance across the customer journey, and you will be challenged to push boundaries, propose and execute new ideas, and ensure best practices for Prime Video and Amazon Music streaming growth.

Key job responsibilities
• Create, develop, and influence new strategies and workflows to increase impact and operational excellence.
• Build strong bridges and close partnerships with cross-functional partners both locally and globally, creating the foundations for productive thought partnership.
• Serve as a resource for launch escalations while working to remove roadblocks.
• Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your launch portfolio.
• Own a portfolio of titles within the Music vertical. While multiple teams (internal or external) are involved at different times along the launch journey, you will oversee the quality of the launch within your local region or market.
• Be an expert of the Prime Video platform and advise on strategies to improve how customers interact with each asset or launch.
• Constantly evaluate workflows with the intention of improving our efficiency and effectiveness in launching titles. Troubleshoot urgent issues cross-functionally and jump in operationally as needed, in service of the customer experience.
• Collaborate with marketers in the US and globally to drive execution of marketing experiments and campaign / channel holdouts.
• Manage offshore support for campaign launch tasks and identify new opportunities for use of offshore support to scale campaign launches accurately and effectively.
• Understand the competitive media landscape and keep abreast of industry trends to identify new opportunities to drive launch strategy and deliver results that directly contribute to our business goals.
• Improve campaign launch operations and management by identifying new opportunities for process improvements, tooling innovations, and ways to increase visibility across the key campaign milestones.

A day in the life
This role works closely with teams across the Prime Video organization to lead the launch of Music O&O and outbound campaigns on Prime Video. On any given day you will facilitate complex discussions across teams, drive alignment of launch priorities and executions, track and deliver marketing assets, while directly impacting the experience of our global customers.

Qualifications
• 5 years of professional non-internship marketing experience
• 3 years of project management experience in a fast-paced and agile environment
• Experience owning and driving large-scale cross-functional programs
• Experience using data and metrics to measure impact and determine improvements
• Experience working within cross-functional marketing and operations teams
• Experience effectively communicating information in spoken and written form