Product Marketing Manager, Acquisition

This is a Full Time Job

Product Marketing Manager, Acquisition, Prime Video Channels

Prime Video (PV) brings together the world's best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

Prime Video Channels (PVC) is seeking an experienced Product Marketing Manager (PMM) to own an always-on acquisition lifecycle program and support scaling our growth strategies for unique offer types (i.e., bundles, annual plans). This position will be responsible for managing successful growth initiatives via storefront, outbound and paid media that drive awareness and acquisition of our expanding selection of channels with the Prime Video customer base. Additionally, this role will also analyze and optimize campaigns and build playbooks to scale proven campaign structures.

The successful candidate has customer lifecycle and/or acquisition marketing experience and has demonstrated success working cross-functionally across internal and external teams. This candidate has a track record of delivering results through programs that reach global customers at scale with an aptitude for data analysis. Being able to thrive in an ambiguous, fast-moving environment and prioritize work is essential, as is a mind for innovation and learning through A/B testing. This role provides an opportunity to develop original ideas, approaches, and solutions in a competitive and ever-changing business climate. The ideal candidate must be able to identify insights and make recommendations backed by data and is passionate about entertainment.

Key job responsibilities
• Ideate and create new marketing strategies and metrics to measure these programs from scratch by partnering with cross-functional teams, having a deep understanding of the needs of our customers, and evaluating external streaming industry trends.
• Drive analysis and mechanisms to stack rank acquisition opportunities to determine where resources can drive the most impact.
• Articulate business opportunities, marketing objectives, roadmaps and launch strategies into narrative document format for both the business teams and partner teams (e.g. product).
• Measure campaign success, have an experimentation mindset, and use data and analysis to optimize performance.
• Identify, develop, and optimize organization processes where there are gaps and/or inefficiencies; create mechanisms to drive alignment and adoption within the organization.

A day in the life
• Execute strategic/tactical marketing programs, including go-to-market plans, reviews and business analyses.
• Collaborate with central product teams to advocate for improvements that deliver on business-impacting metrics and/or goals.
• Partnering with creative teams to develop campaigns that drive awareness and acquisition of our content.
• Summarize and share learnings regularly with partner teams and key stakeholders.
• Analyze audience behaviors and use insights to inform product marketing strategies.

About the team
Want to change the way people watch TV? Prime Video is fast becoming one of the major global players in digital entertainment. We are changing the way millions of customers enjoy movies and TV shows through Amazon Prime, new releases for rent or purchase, and subscription through Prime Video Channels. Prime Video Channels, launched in 2016, distributes video channels including Max, STARZ, Paramount, Apple TV, PBS Masterpiece and many more channels OTT without a cable subscription. The US Prime Video Channels Marketing team is ultimately responsible for delivering channels growth by:
(1) Optimizing existing and discovering new marketing levers and strategies to drive acquisition, engagement, and retention of US PVC subscribers, as well as
(2) Raising the high bar for and influencing the enhancement of the end PVC customer experience (CX) across our storefront and out-of-app experiences (e.g. Fire TV).

Qualifications
• 4 years of professional non-internship marketing experience.
• Experience with paid media and owned and operated channels (i.e. email, onsite, etc.).
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.
• Experience managing large amounts of data, including customer segments and online campaign metrics.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience using data and metrics to drive improvements.
• Bachelor's Degree or equivalent work experience.