Product Marketing Manager

This is a Full Time Job

Product Marketing Manager, Prime Video Channels

Prime Video (PV) brings together the world's best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

As a Product Marketing Manager on the Prime Video Channels (PVC) US Marketing team, you will own the in-app and out-of-app customer experience. You will work collaboratively with Product teams to identify merchandising needs for new launches, anticipate customer requirements, and ensure timely support. Your projects will vary in scope, from short-term improvements to larger initiatives.

Serving as the bridge between Marketing and Product, you will translate marketing needs into product requirements and vice versa. You will drive enhancements to the customer experience, ensuring the voice of our US customers is heard.

Directly responsible for the Storefront and Fire TV customer experience, you will monitor performance, implement merchandising recommendations, and work to increase engagement with our service. You will define, measure, and optimize the merchandising strategy for Prime Video in-app placements.

With an eye for compelling merchandising and a passion for data analysis, you will set goals and measure the success of your efforts. You will learn from and share best practices across Prime Video teams. Familiarity with movies and TV shows is a plus, as you will work in a fast-paced, detail-oriented environment focused on meeting deadlines.

Key job responsibilities
• Develop and execute PVC's merchandising roadmap for FireTV's out-of-app experience, collaborating with Fire TV and PV Hub marketing teams to maximize customer engagement
• Partner with product and engineering teams to validate and launch features, shaping the product roadmap to align with business needs and partner priorities
• Drive content scheduling automation and process improvements based on campaign manager feedback and cross-functional collaboration
• Drive PV storefront optimization through data-driven testing of content, messaging and navigation; document insights and establish best practices
• Own storefront merchandising performance, driving improvements in impression and conversion metrics
• Author documents to build business cases for strategic initiatives

A day in the life
• Lead regular stakeholder meetings to track and influence business-critical product initiatives
• Provide strategic guidance as storefront subject matter expert for PVC on Fire TV
• Establish mechanisms to highlight performance trends and strategic priorities
• Identify new in-app and out of app merchandising levers
• Plan and drive storefront experimentation
• Troubleshoot high priority storefront CX issues
• Identify opportunities to streamline operational processes and execute

Qualifications
• 5 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience presenting ideas to various levels of an organization to gain support for initiatives