Senior Manager, Digital Marketing & Strategy

This is a Full Time Job

Member Summary

Quick Summary (full description below):
The Senior Manager of Digital Marketing and Strategy at Roc Nation is responsible for digital marketing, content strategy, and distribution for a diverse roster of artists. The role includes executing promotional campaigns, managing digital content, and securing marketing opportunities for artists.

• Years of Experience Required: 3-5 years {36-60 Months}
• Salary: $85,000 - $90,000 per year
• Required Experience: Experience managing digital distribution and social platforms, content management, and data analysis. Must have strong communication skills and the ability to multitask under pressure.
• Preferred Skills/Experience: Bachelor’s degree in a related field, experience with Google Analytics, CRM, and content management systems (especially WordPress), basic audio/video/photo editing.
• Workplace Requirements: Location: New York, NY. Full-Time, On-Site.
• Education Requirements: Required: Not mentioned
Preferred: Bachelor’s degree in a related field.
• Hard Skills Required: Social media management, digital content creation, data analysis, experience with CMS and digital platforms.
• Soft Skills Required: Strong communication, attention to detail, teamwork, ability to work independently, initiative, and relationship-building.
• Benefits: COVID-19 vaccination series and booster shot required. Benefits not mentioned in detail but Roc Nation benefits and policies differ from Live Nation.

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Full Posting

Roc Nation
Senior Manager, Digital Marketing & Strategy (Distribution)
Location: New York, NY
Requisition ID: JR-73006
Salary: $85,000 - $90,000 per year

The Role:
The Senior Manager of Digital Marketing and Strategy is responsible for creating and executing digital marketing and content distribution strategies for Roc Nation artists. This role will focus on managing digital content, securing retail and playlisting opportunities, and maintaining artist web and social platforms.

Key Responsibilities:
• Develop and execute digital marketing and content distribution strategies.
• Prepare pitches for digital retail and promotional partners to secure marketing opportunities.
• Manage relationships with digital partners and liaise with label distribution partners.
• Produce and post digital content, including text, images, and videos.
• Support and manage artist website builds and updates.
• Drive artist awareness through creative marketing strategies, influencer marketing, and content promotions.
• Collaborate with internal teams to execute content release campaigns and other company initiatives.
• Liaise with the Data team to compile reports and analyze campaign performance.
• Manage tour promotions and support for Roc Nation events, including Made in America and sports initiatives.

Qualifications / Skills:
• 3-5 years of experience in digital distribution and social platform management.
• Bachelor's degree in a related field preferred.
• Strong understanding of social media platforms and industry trends.
• Excellent copywriting and communication skills.
• Ability to multitask and handle multiple campaigns under pressure.
• Experience with Google Analytics, CRM, and content management systems (WordPress preferred).
• Basic knowledge of audio, photo, and video editing.
• Strong business relationship-building skills.

Workplace Requirements:
• Full-time, On-site (New York, NY).
• Must have work authorization to work in the U.S. without sponsorship.
• COVID-19 vaccination and booster required.

Benefits:
• Benefits as per Roc Nation policies (differ from Live Nation).