Associate Director of Integrated Marketing

This is a Full Time Job

She Media: Associate Director, Integrated Marketing

As a top 10 media company SHE Media produces premium content that informs and inspires our world. SHE Media’s flagship brands, SheKnows, Flow Space, StyleCaster, Soaps and TVLine produce award-winning lifestyle content and events and the SHE Media Collective supports thousands of independent publishers.

We are looking for a highly motivated, creative, and strategic marketer to join our dynamic Integrated Marketing team based in the New York office. This is an impactful, hands-on role where you’ll be at the forefront of developing big ideas and custom marketing solutions that drive revenue for SHE Media and results for our advertisers. You’ll craft compelling proposals and directly influence multi-platform advertising campaigns for some of the most recognized brands and agencies.

We value creativity and innovation and are seeking a strong team member who is excited to shape best-in-class advertising programs. The ideal candidate is a strategic and creative thinker and expert storyteller with the ability to build strong proposals, both proactive and reactive, that meet client objectives and drive home the unique benefits of SHE Media. Health/pharmaceutical experience is a plus.

Responsibilities:
• Develop strategic revenue-driving marketing proposals with a focus on creative thinking and innovation, including, but not limited to custom creative content, social and digital media, video, creator content, events, and data.
• Lead strategic RFPs (reactive and proactive) and big ideas to drive revenue, all supported with insights, and the most relevant mix of SHE Media assets into a cohesive response with a strong concept and impactful presentation.
• Act as key voice during the transition from pre-sale to post-sale and lead the concept workshopping process, ensuring pre-sale concepts are refined with the client post-sale goals.
• Ensure all elements tie back to client KPIs, ensuring success metrics for all tactics are established and followed.
• Utilize ComScore, MRI Catalyst, Google Analytics, and industry insights with relevant data to tell a strategic insights-driven story customized as needed per advertiser.
• Work with the post-sale team to uncover program performance and the best-performing assets to be included in RFPs based on various KPIs to ensure client campaign success and renewal.
• Create new brand materials and big idea opportunities including seasonal packages, editorial sponsorships, general presentations, event materials and more.
• Represent SHE Media on presentations both internally and on calls with client and agency partners.
• Monitor and share creative ideas, new marketing trends, competitive landscape, technologies, and program innovations across the lifestyle media environment.

Requirements:
• 6-10 years of experience in digital media and health and pharmaceutical experience is a plus.
• Creative and strategic thinker who can translate brand objectives into compelling, insight-driven marketing solutions.
• Superior Microsoft Office skills, with a key emphasis in PowerPoint and presentation design
• Deep understanding of digital advertising solutions including custom content, video, social, influencer, events, and programmatic
• Self-starter with strong interpersonal skills, and the ability to function well in a collaborative, matrix environment.
• Ability to manage multiple projects and prioritize workload in a fast-paced environment, while paying strict attention to detail.
• Excellent analytical, verbal, and written communication skills.
• BA or equivalent with emphasis on marketing or advertising.

Typical wage range: $100k - $110k

Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

PMC is committed to the health and wellness of our employees. As part of PMC’s paid healthcare plan, the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. The total compensation package for this position will include other elements including 401(k) eligibility and paid time off benefits.

Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

ABOUT SHE MEDIA

As a top 10 media company reaching 74 million monthly visitors, SHE Media focuses on the power of content and community to move our culture forward. SHE Media believes that media companies can and should be a force for good in the world. The company’s rich editorial ranges from health, food, and family to career and entertainment.

SHE Media’s flagship brands, SheKnows, Flow Space, StyleCaster, Soaps and TVLine produce award-winning lifestyle content and events that reflect the passion and purpose of the company. In addition to the flagship brands, the SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.

SHE Media has a longstanding commitment to the advancement of equity and inclusion through media. In 2021, SHE Media launched Meaningful Marketplaces enabling advertisers to buy media at scale from a community of women and minority-owned publishers, ensuring that independent media receives the economic support to thrive. SHE Media is also dedicated to advancing women’s health. In 2023, SHE Media launched Flow Space, an all-new digital and live media platform providing content, community, and commerce in service of women’s whole life health.

Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles. Follow SHE Media on LinkedIn, Instagram, and Facebook.